Head of Growth Product, B2B2C

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Spearhead product initiatives aimed at enhancing member acquisition and enrollment pathways.

• Supervise two Product Managers while actively engaging in writing specifications, data analysis, and executing experiments.

• Take ownership of the entire member journey, from landing pages through eligibility assessments, registration, and successful enrollment.

• Manage the systems and conversion metrics throughout the member enrollment process.

• Oversee the experimentation framework, including roadmap development, prioritization, and decision-making.

• Identify what to test, the sequence of tests, and how to respond to the results.

• Create systems that enhance operational efficiency.

• Recognize repeatable client-specific requests, as well as maintenance, launches, and initiatives.

• Transform repeatable tasks into configurations rather than custom solutions.

• Leverage AI to automate non-repeatable tasks.

• Foster alignment among Business units, Engineering, Client-facing teams, Design, Data, and Growth towards common funnel objectives.

⛳️ Requirements

• Over 10 years of experience in product management, focusing on consumer-facing products or B2B2C platforms.

• At least 4 years of experience managing Product Managers and Senior Product Managers.

• Strong consumer product orientation with a demonstrated record in Conversion Rate Optimization (CRO).

• In-depth knowledge of consumer behavior, including friction, motivation, and intuitive user journeys.

• Expertise in acquisition processes through to activation, encompassing landing page testing and engaged member activation.

• Proven experience in owning funnels, conducting tests, and analyzing conversion rates both pre- and post-experimentation.

• Capability to make impactful decisions and engage deeply with data, experimentation, and technical trade-offs.

• Understanding of engineering requirements and associated technical trade-offs.

• Proficient in integrating funnel data, user insights, and experimentation to enhance member experiences and achieve business outcomes.

• Ability to perform independent analysis, assess opportunities, and differentiate substantial results from noise.

• Experience utilizing AI tools to boost personal and team productivity.

• Competence in constructing an AI-driven growth ecosystem.

• Ability to excel in uncertain situations, make swift decisions, and validate assumptions early.

• Quick adaptability to shifting priorities while upholding high-quality standards.

• Systems-thinking capability.

• Evidence-based decision-making approach and a willingness to acknowledge mistakes.

• Unwavering focus on metrics and outcomes.

• Outstanding written communication skills.

• Strong project management skills and a sense of urgency.

• Cross-functional leadership skills across Business units, Engineering, Client-facing teams, Design, Data, and Growth.

• Ability to simplify complexity into intuitive and cohesive user experiences.

• Bachelor's degree in a relevant discipline.

• Minimum proficiency in AI at the Explorer (Level 1) level.

• Preferred: experience in digital health or consumer health products.

• Preferred: background in B2B2C, benefits, insurance, or fintech sectors.

• Preferred: familiarity with eligibility, identity matching, or enrollment systems.

• Preferred: experience with A/B testing and large-scale experimentation, including infrastructure.

• Preferred: knowledge of AI/ML applications for personalization, recommendations, or behavior modification.

🏝️ Benefits

• Variable compensation, bonuses, or sales incentives may be part of the overall compensation package.

• Stock options in a private company may be included in the total compensation.

• Additional benefits that extend beyond the total compensation.

• Country-specific benefits, provided in detail separately.