B2B Growth – Outbound Marketing Manager

This is a fully remote position, open to applicants in Egypt, +2 more countries.

📋 Description

• Take charge of and implement high-volume B2B cold email campaigns, expanding outreach to over 100,000 emails monthly.

• Create outbound strategies aimed at schools, school districts, and various educational organizations.

• Oversee outbound email platforms including Instantly, SmartLead, Scaledmail, or comparable tools.

• Develop, maintain, and enhance email infrastructure for improved scalability and deliverability.

• Track inbox placement, sender reputation, bounce rates, reply rates, and overall campaign performance.

• Craft cold email messaging, personalization techniques, and multi-step sequences.

• Experiment with subject lines, messaging, targeting, and campaign formats.

• Identify underperforming campaigns and apply enhancements.

• Construct targeted prospecting strategies and curate qualified prospect lists utilizing Apollo, Clay, LinkedIn, scraping tools, and enrichment platforms.

• Define and refine ideal customer profiles, audience segments, and targeting criteria.

• Investigate market opportunities and pinpoint new audiences and growth potential.

• Collaborate with leadership and sales to ensure lead generation aligns with business goals.

• Monitor lead quality, positive response rates, meetings generated, and pipeline contributions.

• Analyze campaign metrics, conversion rates, and lead progression.

• Maintain performance dashboards and provide regular reporting.

• Offer recommendations to enhance acquisition efficiency and pipeline growth.

• Assist or oversee Google Ads campaigns, optimizing targeting, budgets, and conversion performance.

• Create and refine HubSpot workflows, lead nurturing sequences, lead routing, and lifecycle management.

• Utilize Claude and other AI tools for prospect research, personalization, campaign creation, and operational efficiency.

• Build or enhance automated workflows using n8n, Make, or Zapier.

• Support SEO, content marketing, organic demand generation, direct mail, and other acquisition channels.

• Work alongside the CEO and Head of Operations to develop and scale the B2B acquisition engine.

⛳️ Requirements

• Established hands-on experience in B2B outbound lead generation, cold email marketing, or demand generation.

• Proven track record in building, launching, and optimizing high-volume cold email campaigns, ideally reaching or exceeding 100,000 emails monthly.

• In-depth knowledge of cold email infrastructure, deliverability, domain authentication, inbox management, and sender reputation.

• Familiarity with outbound platforms such as Instantly, SmartLead, Scaledmail, or similar tools.

• Practical experience with prospecting, list building, and enrichment tools like Apollo, Clay, or equivalent platforms.

• Experience in developing targeted B2B prospecting strategies and identifying ideal customer profiles.

• Proven ability to enhance outbound performance through testing, segmentation, personalization, and data analysis.

• Documented success in generating qualified leads, positive responses, meetings, or sales opportunities via outbound campaigns.

• Capability to independently manage campaigns from prospect identification to execution, optimization, and performance reporting.

• Strong understanding of B2B demand generation and outbound acquisition strategies.

• Exceptional cold email copywriting, personalization, and sequencing abilities.

• Skill in troubleshooting deliverability issues and optimizing outbound campaign performance.

• Strong analytical skills with the ability to interpret campaign metrics.

• Proficiency in managing multiple campaigns and priorities independently.

• Proactive, problem-solving attitude with a strong sense of ownership.

• Excellent communication skills and ability to work directly with leadership.

• Comfortable operating in a fast-paced environment with shifting business priorities.

• Availability to work during U.S. business hours in line with the client’s time zone.

• English resume required; English proficiency will be assessed during the application process.

• A video showcasing skill sets is required.

• A case study or work sample demonstrating an AI agent or marketing automation project is required.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity to take charge of a vital growth function.

• Significant autonomy to create strategies, test innovative approaches, and implement enhancements.

• Direct collaboration with the CEO and Head of Operations.