VP, Growth Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of new MRR, expansion, growth targets, goals, pacing, and priorities for ABC Trainerize and ABC FitMetrics.

• Develop a global performance review system, experimentation strategy, and corrective-action cadence.

• Coordinate customer segmentation, growth opportunities, and product-led initiatives in collaboration with Product, Marketing, and Customer Success teams.

• Lead the paid acquisition strategy across SEM, paid social, and programmatic channels.

• Manage the digital funnel and create a program for conversion-rate optimization.

• Enhance lifecycle marketing, automation, segmentation, and personalization initiatives.

• Advance technical SEO, answer engine optimization, intent-driven content, social media, influencer, affiliate, partner, and community growth efforts.

• Discover and expand emerging acquisition channels, growth loops, and revenue opportunities.

• Create and oversee the PLG Operating System, including weekly business reviews, monthly performance assessments, and quarterly planning sessions.

• Develop executive reporting linking investment to MRR, expansion, activation, adoption, conversion, retention, CAC/payback, channel mix, and forecasts versus plans.

• Establish a unified source of truth across product, CRM, and marketing platforms.

• Execute attribution, incrementality, lift testing, holdouts, geo tests, and standardized dashboards.

• Manage forecasting and scenario planning for base, upside, and downside cases.

• Enhance the entire customer journey from acquisition to expansion.

• Collaborate with Product and Engineering to eliminate friction in product experience, onboarding, and conversion processes.

• Lead and nurture a high-performing growth organization and vendor ecosystem.

• Develop playbooks, documentation, scalable systems, and a culture of experimentation.

• Drive portfolio growth and shared measurement across ABC Trainerize and ABC FitMetrics.

• Identify and expand AI capabilities, agentic workflows, personalization, forecasting, experimentation, and customer journey optimization.

⛳️ Requirements

• Minimum of 10 years of experience in product-led growth, growth marketing, product growth, digital growth, or a comparable role.

• Proven experience at the VP level, leading teams or functional owners.

• Demonstrated ability to manage the entire customer journey and deliver measurable outcomes across activation, onboarding, adoption, conversion, retention, expansion, add-ons, seat growth, MRR, or ARR.

• Strong orientation towards product and growth analytics, including executive dashboards, forecasting, experimentation, and investment decisions based on customer and product data.

• Successful history of managing significant budgets across paid and non-paid channels, internal teams, and agency partnerships.

• Ability to diversify strategies beyond paid search into organic growth, content, social media, influencer activities, SEO/AEO, lifecycle marketing, conversion rate optimization, and emerging channels.

• Proven capability to work closely with Product and Engineering to enhance product value, activation, adoption, and conversion, influencing decisions without direct authority.

• Practical experience with AI applications in a business or growth context, including AI-enabled or agentic workflows beyond basic content creation or productivity use cases.

• Experience in a mid-sized or scaled organization.

• Relevant experience in B2B SaaS, consumer markets, direct-to-consumer, subscription models, or marketplace environments.

• Exceptional cross-functional leadership, communication, and stakeholder management abilities.

• Capacity to maintain a hands-on approach while building scalable systems and developing a lean, high-performing team.

• Extensive knowledge of activation, onboarding, adoption, conversion, retention, expansion, growth loops, experimentation, lifecycle marketing, web/CRO, paid acquisition, organic growth, SEO/AEO, content, social media, and influencer channels.

• Ability to lead teams across various regions and time zones with cultural intelligence and an inclusive mindset.

• Strong analytical and financial acumen, including forecasting, scenario modeling, attribution guardrails, incrementality testing, and KPI management.

• Experience managing agencies, tools, contractors, and vendor ecosystems.

🏝️ Benefits

• Open PTO policy.

• Quarterly Days of Disconnect.

• Parental & Pawternity Leave.

• Quarterly Best Life fitness reimbursement.

• Medical/Dental/Vision coverage.

• Employee Assistance Program (EAP).

• Calm App subscription for employees and up to 4 dependents over age 16.

• Bonuses, commissions, equity, or other incentive programs may be offered where applicable.

• Purpose-led, values-focused culture.

• Opportunities for professional development.

• An inclusive workplace with equal opportunity employment.