VP, DTC & HCP Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and achieve an annual revenue target for both DTC and HCP business segments.

• Generate, oversee, and finalize a significant pipeline of advertising opportunities within the pharmaceutical and healthcare sectors.

• Enhance current pharmaceutical accounts while establishing new brands, therapeutic areas, and accounts.

• Cultivate relationships with pharmaceutical manufacturers, media agencies, HCP agencies, investment teams, planning teams, and other marketing decision-makers.

• Boost HealthCentral’s involvement in annual planning, RFPs, and strategic discussions with clients.

• Integrate DTC and HCP strategies and strengthen client relationships across HealthCentral’s offerings.

• Foster larger and more comprehensive client commitments.

• Develop senior-level relationships with clients and agencies, gaining insight into their brands, audiences, patient journeys, HCP engagements, competitive landscapes, and commercial goals.

• Collaborate with Account Management to pinpoint organic growth, renewal, and expansion opportunities.

• Market established DTC and HCP capabilities, which include endemic and contextual media, custom content, video, audience targeting, education, sponsorships, data-driven audience solutions, and performance-oriented initiatives.

• Transform client objectives into cohesive solutions across both consumer and professional portfolios.

• Work closely with Strategy, Marketing, Product, Data, Editorial, and Account Management teams to create unique proposals.

• Communicate the value of trusted health environments, high-intent audiences, first-party data, condition-specific engagement, and measurable business outcomes.

• Maintain a precise pipeline and forecasts utilizing Monday.com and Salesforce.

• Develop account-specific growth plans and monitor whitespace, planning cycles, RFPs, renewals, and competitive challenges.

• Provide leadership with insights into pipeline health, forecast risks, client feedback, and market trends.

• Mentor and support other sales professionals while managing a significant personal revenue target.

• Enhance client discussions, proposals, account planning, and sales execution.

• Incorporate market intelligence into product development, packaging, pricing, and positioning.

• Collaborate with senior leadership to modernize and broaden commercial capabilities.

⛳️ Requirements

• At least 10 years of experience in digital media, healthcare advertising, pharmaceutical marketing, or related sales roles.

• Extensive experience in selling DTC and/or HCP solutions to pharmaceutical manufacturers and healthcare agencies, with a strong preference for experience in both areas.

• Proven track record of meeting or exceeding multimillion-dollar revenue targets.

• Established connections within major pharmaceutical companies and healthcare media agencies.

• In-depth knowledge of pharmaceutical DTC and HCP media planning, purchasing, measurement, and procurement processes.

• Experience in selling endemic health media, digital advertising, custom content, audience targeting, data-driven solutions, sponsorships, and/or performance media.

• Demonstrated ability to grow existing accounts while generating significant new business opportunities.

• Strong understanding of pharmaceutical brand planning cycles and capability to navigate complex agency and manufacturer structures.

• Ability to identify and cultivate opportunities among patient/consumer and healthcare professional audiences.

• Excellent skills in forecasting, pipeline management, negotiation, and closing deals.

• Capacity to thrive in a dynamic, entrepreneurial environment undergoing substantial transformation.

• Experience in coaching or mentoring sales professionals while managing an individual revenue target is highly desirable.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and growth.

• Flexible work arrangements.

• Supportive and collaborative work culture.