VP, Digital Demand, Web Strategy

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of energyexemplar.com as a vital global demand generation channel, consistently enhancing traffic, engagement, conversion, and pipeline contribution.

• Formulate and implement Energy Exemplar’s worldwide digital strategy encompassing web, organic search, paid media, social media, and digital experiences.

• Develop a scalable digital marketing playbook to integrate acquired companies into Energy Exemplar’s comprehensive digital strategy.

• Lead and refine the global SEO strategy, focusing on technical SEO, on-page optimization, content development, and authority building.

• Establish the Answer Engine Optimization (AEO) strategy to enhance discoverability through AI assistants, LLMs, and emerging search experiences.

• Monitor evolving digital discovery and buyer behavior, adjusting strategies as AI transforms enterprise software research and evaluation.

• Oversee the global paid media strategy, including paid search, paid social, programmatic advertising, and content syndication, while meeting pipeline and CAC targets.

• Foster continuous testing and optimization across paid channels to enhance conversion rates, pipeline contributions, and overall efficiency.

• Collaborate with Revenue Marketing on digital aspects of integrated global demand campaigns.

• Design and refine digital nurture and marketing automation initiatives.

• Manage the digital analytics framework from the first digital interaction through to pipeline and revenue generation.

• Optimize the digital marketing technology stack, which includes web analytics, tag management, SEO, paid media, and digital experience platforms.

• Work alongside Marketing Operations to synchronize digital data with HubSpot, Salesforce, and marketing attribution models.

• Assess and adopt emerging AI-driven digital capabilities for targeting, personalization, buyer experience, and conversion enhancement.

• Lead and develop the Digital and Web team.

⛳️ Requirements

• 8+ years of experience in digital marketing within the enterprise B2B SaaS sector, including a minimum of 3 years in a senior leadership position.

• Extensive knowledge in web strategy, SEO, and paid media, with quantifiable examples of influencing pipeline and revenue outcomes.

• Comprehensive understanding of Answer Engine Optimization (AEO), AI-driven search, and the impact of LLMs on enterprise software discovery and buyer behavior.

• Demonstrated success in transforming a B2B website into an effective demand generation and conversion platform.

• Strong experience managing paid media investments to align with pipeline, CAC, and ROI objectives.

• Highly analytical and data-driven, with a proven track record of correlating digital performance with pipeline attribution and revenue outcomes.

• Solid grasp of digital buyer journeys, conversion optimization, testing, personalization, and marketing automation.

• Experience in managing and optimizing digital marketing technology and analytics systems.

• Proficiency in HubSpot, Google Analytics, Salesforce, and prominent paid media and SEO platforms.

• Strong leadership and stakeholder management abilities, with experience in guiding and developing high-performing digital teams.

• Experience in marketing to technical buyers within complex, vertical-specific enterprise markets would be a significant advantage.

🏝️ Benefits

• Flexible work location: home, office, or while on the go.

• Support for work-life balance.

• Commitment to an equal opportunity and inclusive work environment.

• Recruitment accommodations available for applicants with disabilities or other needs.