VP Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of ServiceChannel’s demand generation function, encompassing annual planning, budget prioritization, performance management, and execution across digital channels, ABM, lifecycle initiatives, events, Marketing Operations, and MarTech.

• Develop the demand generation strategy, select channel mix, orchestrate campaigns, and allocate investments in alignment with organizational objectives.

• Collaborate with the CMO and go-to-market leadership on growth strategies and annual marketing plans.

• Establish campaign measurement frameworks that align with funnel KPIs, pipeline, bookings, and revenue goals.

• Oversee demand generation budgets, agency/vendor investments, campaign effectiveness, and resource allocation.

• Propel pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI.

• Manage target account lists, ideal customer profiles, buying groups, and comprehensive ABM campaigns utilizing 6Sense, intent data, and first-party data.

• Lead multi-channel digital marketing initiatives, optimize creative and messaging, conduct testing, and track KPIs.

• Advocate for AI-assisted workflows and incorporate AI tools into the MarTech and data architecture with suitable governance.

• Enhance search strategies across SEO, AEO, and GEO; improve website lead conversion and funnel content.

• Oversee trade show and conference strategies, participation logistics, lead follow-up, and performance analysis.

• Manage lifecycle and relationship marketing efforts to promote customer upselling, cross-selling, engagement, and targeted newsletters.

• Supervise ServiceChannel’s MarTech and data stack, including Salesforce, HubSpot, Optimizely, and 6Sense.

• Lead Marketing Operations and collaborate closely with IT/Engineering teams.

• Direct and develop demand generation teams, subordinate managers, senior functional leads, and external agencies.

• Recruit and assemble a team where gaps exist; oversee cross-functional initiatives and agency collaborations.

• Collaborate with product and corporate marketing on programs, campaigns, content strategies, and assets.

⛳️ Requirements

• A minimum of 15 years of experience in creating, executing, and leading demand generation in B2B high-tech sectors.

• At least 6 years of experience leading the entire demand generation function.

• Experience in enterprise and commercial/mid-market marketing is essential.

• Familiarity with marketing to SMBs is advantageous.

• Proficiency in inbound and outbound strategies and tactics, including display/digital advertising, email marketing, SEM, AEO/GEO/SEO, content syndication, direct mail, and events.

• Data-driven approach with a solid understanding of key metrics and performance indicators.

• Marketing technology expertise; experience with Salesforce and intent data/ABM technology is a significant advantage.

• Hands-on experience with AI/LLM-based tools and agentic workflows.

• Proven track record of cross-functional experience in achieving revenue and retention objectives.

• Strong ability to recruit, nurture, and retain top talent.

• Comfortable leading organizational change involving people, systems, and processes.

• Capability to work collaboratively across sales, marketing, and operations teams.

• Strong problem-solving skills for intricate challenges.

• Ability to juggle multiple priorities in a dynamic environment while maintaining attention to detail.

• BA/BS degree required.

🏝️ Benefits

• Medical, dental, vision, life, and LTD insurance.

• HSA.

• 401(k) retirement plan.

• Resources for employee development.

• Reasonable accommodations for applicants with disabilities.