Marketing Manager – Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement quarterly and annual demand generation strategies that align with target audiences, pipeline objectives, bookings goals, and business priorities.

• Oversee integrated, multi-channel campaigns across various platforms including digital, email, paid media, webinars, events, content syndication, nurture programs, and account-based marketing.

• Create campaigns that engage enterprise buying groups across intricate, multi-stakeholder sales cycles.

• Manage campaigns from inception to completion, encompassing audience segmentation, messaging, launch, optimization, and performance evaluation.

• Collaborate with Sales to ensure campaigns align with target accounts, buyer requirements, sales priorities, and pipeline opportunities.

• Experiment with and optimize campaigns, channels, messaging, and audiences based on performance analytics and market insights.

• Develop campaign content and supporting materials, such as messaging, presentations, case studies, and sales-facing documents, utilizing market knowledge and AI-driven tools.

• Create and implement account-based marketing initiatives aimed at priority enterprise accounts and buying groups in partnership with Sales and strategic allies.

• Establish joint demand generation initiatives with brokers, consultants, strategic alliances, and ecosystem partners.

• Design co-branded campaigns, partner toolkits, and supporting resources for targeted enterprise audiences.

• Measure and report on campaign effectiveness, lead and opportunity conversion rates, marketing-sourced pipeline, partner engagement, campaign ROI, and contributions to bookings targets.

• Analyze campaign and funnel performance to pinpoint drop-off areas, enhance conversion rates, and optimize outcomes.

• Collaborate with Sales Operations, Sales, and Marketing leadership to refine lead management, campaign attribution, funnel performance, and reporting transparency.

• Gather insights from customers, prospects, Sales, and partners to enhance messaging, audience targeting, campaign effectiveness, and go-to-market strategy.

• Leverage AI-driven tools for campaign creation, audience research and segmentation, personalization, content generation, testing, analysis, and reporting.

• Identify chances to automate manual tasks and enhance efficiency through AI solutions.

• Investigate emerging AI-driven marketing technologies to boost team productivity while ensuring brand quality and compliance.

• Report to the CMO and work closely with Sales, Partnerships, Content, Brand, and Sales Operations teams.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Over 5 years of B2B marketing experience, with a minimum of 3 years focused on demand generation, growth marketing, or integrated campaigns.

• Experience supporting direct enterprise sales teams and collaborating with channel or partner sales organizations.

• Proven success in developing and measuring demand generation strategies linked to pipeline and revenue objectives.

• Hands-on experience in executing and optimizing integrated campaigns across various marketing channels.

• Practical knowledge of account-based marketing (ABM) and enterprise sales processes.

• Capability to utilize campaign and funnel data to enhance performance and boost pipeline contributions.

• Proficiency in CRM and marketing automation platforms, such as Salesforce, HubSpot, Marketo, or Pardot.

• Experience managing B2B events from pre-event planning to execution and post-event follow-up, focusing on measurable outcomes.

• Ability to balance strategic planning with practical execution in a lean, fast-paced marketing environment.

• Strong analytical, project management, and cross-functional collaboration abilities.

• Preferred experience in SaaS, fintech, HR tech, or employee benefits sectors.

• Background working with brokers, consultants, or strategic distribution partners is preferred.

• Industry experience in financial wellness, employee benefits, fintech, or wealth management is favored.

• Experience in a venture-backed or high-growth startup setting is a plus.

• Familiarity with B2B2C go-to-market strategies is preferred.

• Must possess authorization to work in the United States.

• BrightPlan is unable to offer employment sponsorship for this role.

🏝️ Benefits

• Annual performance bonus.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) plan with company contribution.

• Life insurance.

• Paid time off.

• Remote work opportunities within the United States.

• Occasional travel for company meetings, industry events, partner meetings, or other business purposes; travel is expected to be less than 10%.