Commercial Campaign Manager – Strategic Brands

This is a fully remote position, open to applicants in Germany.

📋 Description

• Plan, develop, and oversee commercial campaigns from inception to completion.

• Take ownership of KPIs, performance metrics, and success evaluation.

• Create marketing strategies for strategic brand partners and implement them within defined sales, promotional, and sell-through initiatives.

• Manage marketing activations funded by trade marketing resources, coordinating campaigns, budgets, and initiatives with brand partners.

• Identify new marketing and activation opportunities and formulate concrete campaign concepts for the INTERSPORT Group.

• Analyze campaign, market, and competitor data to derive optimization strategies.

• Ensure a data-driven approach to campaign planning and continuous optimization across pertinent online and offline channels.

• Coordinate with internal and external stakeholders to guarantee efficient and timely execution.

• Collaborate with Category Management, Retail Marketing, CRM, Performance Marketing, POS, and other specialized departments.

• Act as the primary point of contact for brand-related activations within commercial campaigns and promotions.

• Assist in the onboarding and activation of new strategic brands from a marketing standpoint.

⛳️ Requirements

• Several years of experience in Campaign Management, Trade Marketing, Retail Marketing, Commercial Marketing, or a similar role.

• Proven experience in planning and executing commercial campaigns, along with a solid understanding of sales, promotional, and sell-through mechanics.

• Strong comprehension of brands, retail dynamics, and collaboration with strategic partners.

• Experience in managing marketing budgets; familiarity with trade marketing funds or co-marketing models is an added advantage.

• Excellent grasp of relevant marketing and business KPIs, with a keen interest in making data-informed decisions.

• Proficient in analyzing campaign performance and deriving actionable optimization measures.

• Strong stakeholder management abilities and the capacity to align the varying interests of Marketing, Sales, Category Management, and external partners.

• Exceptional communication and negotiation skills, exhibiting a confident and professional demeanor when engaging with internal and external stakeholders.

• Structured, independent, and solution-oriented work approach, with a strong dedication to quality.

• A completed degree or equivalent qualification in Marketing, Business, Retail, or a related field is preferred.

🏝️ Benefits

• Full-time

• Remote