Marketing Manager – Paid Media, Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise the operational execution and activation of paid media campaigns across social, programmatic, video, display, and various digital channels.

• Act as the primary day-to-day contact with DeVry’s media agency of record.

• Collaborate with brand, creative, analytics, enrollment, and web teams to initiate, optimize, and align campaigns with business and enrollment objectives.

• Direct the activation and operational management of paid media campaigns.

• Implement media plans that correspond with university goals and enrollment priorities.

• Organize campaign launches, timelines, deliverables, and optimization workflows.

• Ensure campaigns are launched accurately and efficiently.

• Oversee ongoing optimization discussions and the implementation of campaign modifications.

• Assist with audience testing, creative testing, and in-market optimization.

• Manage agency campaign timelines, reporting schedules, and optimization processes.

• Lead weekly performance and optimization meetings with agency teams.

• Facilitate issue resolution, campaign adjustments, and operational efficiencies.

• Review campaign performance with analytics resources and pinpoint optimization opportunities.

• Convert performance insights into actionable recommendations and activation modifications.

• Monitor campaign pacing, performance trends, and in-market optimizations.

• Communicate performance reports and campaign insights across stakeholders.

• Coordinate campaign launch readiness, including timelines, assets, tracking, and approvals.

• Align messaging, creative, and activation strategies with campaign goals and audience requirements.

• Foster collaboration among internal and external teams throughout the campaign lifecycle.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related discipline.

• 5–8+ years of experience in paid media, digital marketing, or a related field.

• Extensive experience collaborating with media agencies, preferably including Omnicom or similar large agency networks.

• Proven experience in leading paid media activation and optimization across digital platforms.

• Strong operational and project management skills with meticulous attention to detail.

• Demonstrated capability to manage intricate campaign workflows involving multiple stakeholders and timelines.

• Strong analytical skills with the ability to convert data into insights and actionable steps.

• Familiarity with digital marketing platforms (Meta, DV360, LinkedIn, programmatic/display platforms, video platforms, etc.) and analytics tools (PowerBI, Looker Studio, GA4).

• Experience in higher education or a complex, multi-touch sales cycle environment is an advantage.

• Excellent communication and stakeholder management abilities.

• Capability to manage multiple campaigns and priorities in a fast-paced setting.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and career advancement.

• Collaborative and dynamic work environment.

• Flexible work arrangements and work-life balance initiatives.