VP, Communications

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the earned media strategy across leading business, health, and lifestyle publications, as well as podcasters and YouTube creators.

• Utilize relationships with journalists, editors, and producers to establish Function Health as a premier source and narrative.

• Recognize cultural moments, trends, and news cycles to provide credible and timely perspectives.

• Develop and uphold relationships with top podcasters, YouTubers, and digital content creators.

• Collaborate with the Marketing team on strategies involving talent, influencers, creators, brands, and product launches.

• Set benchmarks for press, talent, and creator engagement that align with medical credibility and foster consumer trust.

• Act as a strategic communications partner and lead spokesperson preparation for executives and founders, which includes media training and message crafting.

• Oversee corporate and crisis communications efforts.

• Create narratives and positioning for funding opportunities, product launches, partnerships, and leadership announcements.

• Establish trustworthy communication channels with physicians, researchers, and clinical advisors.

• Ensure that health, science, and clinical claims are precise and responsibly articulated.

• Simplify complex research into clear, credible public communications.

• Promote a consumer-first perspective in communications.

• Lead signature events and experiential initiatives, including press gatherings, launches, summits, and activations.

• Develop the Communications function, encompassing team structure, recruitment, talent development, and agency/vendor collaborations.

• Define the operational rhythm and measurement framework for communications' impact on brand and business objectives.

• Report directly to the Chief Marketing and Communications Officer and gradually build a team.

⛳️ Requirements

• A minimum of 15 years of experience in communications leadership.

• Established connections with business media, top-tier publications, cultural influencers, and prominent podcasters and YouTubers.

• Direct experience in collaborating with celebrity talent, influencer and creator teams, as well as agents and managers.

• Proven track record in managing corporate, executive, and crisis communications within a high-growth or high-visibility organization.

• Comfortable working in a regulated and credibility-sensitive sector, such as health, medicine, science, or wellness.

• A consumer-brand mindset.

• Experience in building and leading a communications team and function from early or developing stages.

• Exceptional executive presence and judgment; recognized as a trusted advisor to founders and C-suite executives.

• Excellent writing and storytelling abilities.

• Prior experience in health, wellness, diagnostics, or a scientifically regulated consumer category is preferred.

• Experience in communicating through periods of hyper-growth, category creation, or significant launch events is preferred.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Flexible working hours.

• A vibrant work environment that encourages creativity and innovation.