VP, Ad Sales Research, Insights

This is a fully remote position, open to applicants in New York.

📋 Description

• Spearhead the evolution of the research function into a forward-thinking, dynamic research and insights organization.

• Create innovative strategies for audience intelligence, advertising effectiveness, digital attribution, and measurement.

• Showcase measurable business outcomes for clients and partners.

• Broaden the organization’s research tools and vendor network.

• Utilize foundational platforms like MRI to produce actionable insights regarding the 50+ audience demographic.

• Represent the organization as a thought leader in the industry with clients, at events, and through research-driven perspectives.

• Convert primary and secondary datasets into engaging narratives and actionable insights.

• Formulate the department’s annual research plan based on organizational needs and available resources.

• Work alongside enterprise leaders and stakeholders to integrate marketplace and consumer insights into policies, advocacy, business strategies, and product or program development.

• Evaluate stakeholder needs and the value of insights produced by the team.

• Engage in external committees and forums to disseminate and adopt best practices.

• Oversee the testing and experimentation agenda, including test design and areas of focus for learning.

• Drive strategic initiatives that have a significant impact on the enterprise.

• Develop scenarios and translate insights into long-term objectives and strategic plans in collaboration with senior leadership.

• Manage market intelligence and insights that support strategic, tactical, and operational decision-making.

• Identify emerging trends, competitive threats, and untapped opportunities.

⛳️ Requirements

• Bachelor’s degree in research, marketing, analytics, business, social sciences, or a related field.

• Over 10 years of progressive experience in market research, audience insights, consumer research, analytics, media research, or a similar area.

• Proven experience in leading enterprise-level research strategies.

• Management experience that includes leading and developing research professionals, setting goals and performance expectations, conducting performance evaluations, and building high-performing teams.

• Experience in formulating modern research and measurement strategies, especially in digital attribution, advertising effectiveness, audience measurement, and demonstrating business results.

• Capability to translate intricate research and data into compelling business insights and narratives.

• Experience in assessing, implementing, and diversifying third-party research tools, data sources, and vendor collaborations.

• Strong knowledge of MRI or similar syndicated research platforms, including custom audience queries.

• Proven thought leadership and executive presence.

• Experience in presenting research and insights to clients, senior executives, and external audiences.

• Consistent and reliable job attendance.

• Excellent verbal and written communication skills.

• Respectful and understanding towards others to maintain professional relationships.

• Ability to exercise independent judgment in evaluating options and making informed decisions.

• Work effectively in a home office environment with moderate noise levels.

• AARP will not sponsor an employment visa for this position.

🏝️ Benefits

• 401(k).

• Fully company-funded pension plan.

• Health, dental, and vision insurance plans.

• Life insurance coverage.

• Paid time off, including company holidays, individual holidays, vacation, sick leave, caregiving, and parental leave.

• Performance-based rewards.

• Peer recognition programs.

• Tuition reimbursement opportunities.

• Flexible and hybrid working arrangements.

• Collaborative work environment.

• Practical experience, mentorship, and opportunities for growth.