Vice President, Vertical Marketing – Demand

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement marketing strategies across Blackbaud’s various vertical markets.

• Identify opportunities for growth, market expansion, and unmet demand, translating these into annual and multi-year plans that align with revenue objectives.

• Take responsibility for market adoption, pipeline creation, bookings contribution, and demand performance.

• Manage demand creation, demand capture, and demand conversion across all verticals.

• Establish operating rhythms and performance standards to ensure predictable pipeline growth.

• Make and refine investment decisions across search, performance marketing, events, partnerships, customer advocacy, and new acquisition channels.

• Identify and scale growth opportunities in areas such as search, AI-driven discovery, performance marketing, partnerships, customer advocacy, and new acquisition channels.

• Create experimentation frameworks to test, learn from, and scale growth opportunities.

• Collaborate with Product Marketing and Product Management to explore adoption and expansion opportunities.

• Drive AI-powered planning, personalization, content creation, audience targeting, campaign optimization, and analytics.

• Integrate buyer signals, automation, predictive insights, and agentic workflows into the demand engine.

• Set standards for marketing productivity, decision-making speed, and operational effectiveness.

• Lead, coach, and develop Vertical Marketing Directors and their respective teams.

• Cultivate a culture of ownership, curiosity, experimentation, and accountability.

• Build future leaders and enhance strategic marketing capabilities.

• Collaborate with Sales leadership on pipeline goals, quality standards, and growth priorities.

• Work with Product Marketing to align product and market strategies.

• Team up with Revenue Operations for better visibility, forecasting, measurement, and optimization.

• Represent marketing strategy, growth performance, and investment decisions to executive leadership.

⛳️ Requirements

• Over 15 years of experience in B2B marketing leadership.

• Proven track record in leading demand generation, growth marketing, or go-to-market organizations.

• Demonstrated capability to build scalable demand engines directly linked to pipeline and revenue outcomes.

• Extensive expertise in search, performance marketing, account-based marketing, digital acquisition, and growth strategy.

• Experience in identifying, evaluating, and scaling emerging growth opportunities.

• Strong analytical and financial skills with experience managing substantial marketing investments.

• Experience in leading organizational transformation and change initiatives.

• Excellent executive communication and stakeholder management abilities.

• Possess an owner mindset, natural curiosity, and a willingness to challenge existing workflows.

• A builder’s orientation with the ability to navigate growth strategy, demand performance, buyer behavior, AI, and operational model decisions.

• A history of steering teams towards business impact rather than merely marketing activity.

• A passion for leveraging AI to enhance business performance and improve customer outcomes.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Generous vacation and paid time off policies.