Vice President of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the comprehensive marketing strategy for Youth Athletes United’s diverse brand portfolio.

• Create scalable marketing frameworks, processes, systems, standards, and teams.

• Align marketing efforts with revenue objectives, growth goals, and organizational priorities.

• Direct annual and long-term marketing strategies for each brand in the portfolio.

• Establish brand architecture, positioning, messaging, and unique identities.

• Oversee marketing due diligence and integration for newly acquired brands.

• Formulate acquisition strategies across digital, traditional, and emerging channels.

• Identify growth opportunities across the portfolio, including shared audiences, promotions, loyalty, and engagement programs.

• Implement customer segmentation, targeting, personalization, and data-driven decision-making practices.

• Manage the enterprise marketing budget and resource allocation.

• Evaluate and supervise CRM, marketing automation, analytics, content management, and other marketing technology platforms.

• Develop strategies for agency and vendor partnerships, negotiate contracts, and manage performance expectations.

• Define and report on enterprise marketing KPIs, dashboards, attribution models, and ROI.

• Design and establish the marketing organization, recruiting, developing, and mentoring marketing professionals.

• Standardize marketing processes, workflows, playbooks, and project-management tools.

• Perform brand health assessments and competitive analyses.

• Collaborate with Sales, Franchise Development, Operations, and Finance to ensure marketing aligns with revenue and growth objectives.

• Provide regular updates on marketing performance to executive leadership.

• Report directly to the CEO/President of Youth Athletes United.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Over 10 years of progressive marketing experience, including at least 5 years in a senior marketing leadership role overseeing multi-brand or multi-unit marketing strategy.

• Proven experience in building and scaling marketing functions in a high-growth, acquisition-driven, or franchise organization.

• Demonstrated success in driving measurable customer acquisition, brand expansion, and revenue growth.

• Outstanding leadership, communication, and cross-functional collaboration abilities.

• In-depth knowledge of digital marketing, marketing technology, brand management, and data-driven strategies.

• MBA or an advanced degree is preferred.

• Experience in the franchise, youth sports, youth education, or consumer services sectors is preferred.

• Knowledge of franchise development marketing and the franchise broker and consultant ecosystem is preferred.

• Experience leading marketing due diligence and integration for mergers and acquisitions is preferred.

• Ability to swiftly identify brand gaps and create actionable integration roadmaps is preferred.

• Strong financial acumen and experience managing substantial marketing budgets, demonstrating clear ROI, and presenting performance results to executive leadership is preferred.

🏝️ Benefits

• Competitive executive compensation package with performance-based incentives.

• Comprehensive benefits package, including health, dental, and vision insurance.

• A mission-driven, entrepreneurial culture.

• Significant potential to influence the future of a rapidly growing multi-brand organization.

• Opportunity to establish and lead a marketing function from the ground up, making a lasting impact on youth athletes and entrepreneurs nationwide.

• Health Insurance.

• 401k Retirement Plan.

• Paid Time Off.