Vice President of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Propel a qualified pipeline across the Provider, MedTech, and Marketplace buyer segments.

• Increase MQLs, SQLs, and converted pipeline in alignment with annual commercial growth objectives.

• Design and oversee the paid channel strategy utilizing LinkedIn, Google, and content syndication.

• Create and implement an enterprise account-based marketing strategy.

• Carry out inbound and outbound demand programs that support specialty AE expansion.

• Achieve $8M+ in marketing-influenced pipeline each quarter.

• Lead the transition from patient outcomes software to an outcomes intelligence platform.

• Develop messaging frameworks tailored to specific segments such as health systems, specialty practices, medical device companies, and professional societies.

• Create specialized content campaigns targeting cardiovascular, neuro/spine, and oncology markets.

• Manage PatientIQ’s brand voice across the website, sales materials, conferences, email, and social media platforms.

• Oversee the strategy for commercial events and field marketing.

• Establish ROI measurement benchmarks for events, paid channels, content programs, and field activities.

• Prioritize investments across ACC, ASCO, NASS, STS, and AAOS events.

• Develop pre- and post-event outreach sequences in collaboration with BDRs and AEs.

• Lead and nurture the marketing team.

• Build the FY2027 marketing team, encompassing hiring plans, job descriptions, and onboarding processes.

• Collaborate with Sales Enablement on content, tools, and messaging infrastructure.

• Formulate and manage the annual marketing plan in partnership with commercial segment leadership.

• Create and uphold the marketing KPI framework.

• Report on marketing performance and pipeline metrics to the CRO and ELT.

• Monitor account-based marketing performance and engagement with enterprise accounts.

• Conduct monthly marketing performance reviews across all three segments.

• Deliver an annual marketing plan that aligns marketing expenditure with over 30% year-over-year commercial growth.

⛳️ Requirements

• 8–12+ years of experience in B2B SaaS or health technology marketing.

• Minimum of 3 years in a VP-level or comparable leadership position.

• Proven track record of owning MQL targets, pipeline contribution metrics, and large-scale demand generation programs.

• Advanced proficiency in HubSpot, covering pipeline operations, MQL attribution, campaign tracking, multi-touch reporting, and CRM integration.

• Experience in developing and managing paid channel initiatives including LinkedIn Ads, Google Ads, and content syndication, with direct ROI accountability.

• Comprehensive marketing leadership across brand, demand generation, content, web, and events.

• Experience leading a small, high-performance team.

• Capacity to lead strategically while executing operationally in a growing organization.

• Proven ability to deliver measurable pipeline results within 90 days of onboarding.

• Marketing experience in healthcare SaaS, digital health, or clinical technology.

• Understanding of health system purchasing cycles, compliance messaging, and clinical-administrative stakeholder mapping.

• Experience marketing to various buyer segments simultaneously from a unified platform.

• Knowledge of clinical content marketing, registries, value-based care, quality measurement, CMS regulatory programs, PRO-PM, MIPS, and ACO REACH.

• Familiarity with specialty conference marketing.

• Comfortable working within a RevOps-integrated model, accountable for sourced pipeline and MQL-to-SAL conversion rates.

🏝️ Benefits

• Performance-based variable compensation.

• Equity participation.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) with matching contributions.

• Budget for professional development.

• Comprehensive benefits package.