Vice President, Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and implement a cohesive marketing and go-to-market strategy that aligns with corporate growth goals and revenue objectives.

• Convert company strategy into market positioning, messaging, campaigns, and priorities for demand generation.

• Enhance the company’s brand, market visibility, thought leadership, and competitive stance within the GovTech SaaS sector.

• Formulate strategies that facilitate customer acquisition, expansion, retention, and entry into new markets or segments.

• Collaborate with the CRO, Sales, Professional Services, Product, and Customer Success leaders to develop a unified customer journey and revenue engine.

• Oversee and direct the Marketing and Business Development teams, focusing on organizational structure, talent development, priorities, and performance metrics.

• Set objectives, KPIs, accountability, and operational rhythms across Marketing and Business Development.

• Assemble a high-performing, data-driven growth-stage SaaS team.

• Manage pipeline generation, lead acquisition, campaign performance, events, content, digital marketing, and demand-generation channels.

• Establish lead-generation and qualification processes in collaboration with Sales.

• Utilize data, market intelligence, and customer insights to enhance investment efficiency and funnel conversion rates.

• Create reporting and attribution models that illustrate contributions to pipeline and revenue.

• Participate on the Senior Leadership Team, contributing to corporate strategy, organizational planning, and growth initiatives.

• Assist the CRO and CEO with board reporting, business performance updates, GTM metrics, and growth initiatives.

• Analyze marketing performance, pipeline contributions, market trends, risks, and opportunities.

• Implement scalable processes and operational disciplines suitable for a PE-backed growth environment.

• Collaborate with Finance and executive leadership on budgeting, forecasting, resource allocation, and ROI assessment.

• Maintain knowledge of the municipal/government technology market, customer needs, competition, and emerging trends.

• Develop market intelligence that informs corporate, product, sales, and GTM strategies.

• Strengthen connections with industry organizations, strategic partners, and market influencers.

• Utilize customer insights and data to enhance positioning, messaging, and customer experience.

⛳️ Requirements

• Over 10 years of progressive experience in marketing leadership roles.

• Extensive experience managing a B2B SaaS or technology marketing function.

• Proven track record in building and executing growth-oriented GTM strategies linked to revenue and pipeline results.

• Experience leading various marketing disciplines and ideally managing Business Development/BDR functions.

• Background in a PE-backed, high-growth, or investor-driven setting is highly preferred.

• Experience collaborating closely with Sales and executive leadership to develop an integrated revenue strategy.

• Strong knowledge of SaaS demand generation, marketing operations, CRM, digital marketing, content, brand management, and performance analytics.

• Experience in developing and presenting reports for executive-level or board-level audiences.

• Demonstrated ability to build, lead, and grow high-performing teams during periods of growth and change.

• Experience in GovTech, public-sector technology, enterprise software, or sales to municipalities/government is advantageous.

• Strong commercial acumen, strategic thinking, and data-driven decision-making capabilities.

• Excellent communication, influencing skills, and executive presence.

🏝️ Benefits

• A supportive and engaging “Fun-clusive” culture.

• Recognition of contributions and rewards for skills.

• Encouragement for career advancement.

• Equal access and participation for individuals with disabilities.

• Reasonable accommodations available throughout the recruitment and selection process.

• Human-led decision-making with careful review of AI-generated recruitment outputs.