Vice President of Marketing

This is a fully remote position, open to applicants in Arizona, +13 more states.

📋 Description

• Act as a crucial member of the Senior Leadership Team, providing insights from customers, market intelligence, competitive analysis, and business performance data to guide executive decision-making.

• Design and implement a comprehensive marketing strategy that aligns with growth goals, revenue targets, and market expansion efforts.

• Cultivate and lead a high-performing marketing team through coaching, mentorship, and setting clear performance expectations.

• Collaborate with the Sales team to enhance strategic account engagement, elevate pipeline quality, reduce sales cycles, and boost win rates.

• Spearhead the Account-Based Marketing strategy and engage target accounts and buying groups through tailored programs.

• Drive demand generation efforts across both enterprise and SMB segments.

• Oversee field marketing and event strategies for conferences, executive programs, customer events, partner interactions, and webinars.

• Provide strategic direction for integrated marketing campaigns that encompass digital marketing, content creation, product marketing, sales outreach, and events.

• Manage product marketing activities, including positioning, messaging, competitive intelligence, product launches, pricing support, and sales enablement.

• Collaborate with Customer Success to enhance adoption, advocacy, expansion, and retention initiatives.

• Refine market positioning, messaging, and segmentation across various products, segments, and markets.

• Establish performance metrics, attribution models, pipeline reporting, campaign analytics, and executive dashboards.

• Work with Revenue Operations on lead management, attribution, forecasting, funnel conversion, and ensuring reporting accuracy.

• Enhance performance through experimentation, analytics, customer insights, and AI-driven marketing capabilities.

• Manage marketing budgets and investments to optimize efficiency, pipeline contributions, and long-term growth.

⛳️ Requirements

• Over 15 years of progressive experience in B2B marketing.

• Executive leadership experience in a SaaS company or an organization that sells complex technical products to enterprise clients.

• Extensive expertise in demand generation for both enterprise and SMB markets, along with scalable digital growth strategies.

• Strong grasp of Account-Based Marketing, demand generation, revenue marketing, digital performance marketing, and customer lifecycle marketing.

• Proven experience in collaborating with enterprise sales teams on strategic account marketing initiatives.

• Demonstrated success in developing and executing go-to-market strategies that yield measurable pipeline growth and business outcomes.

• Proficient in product marketing, including positioning, messaging, product launches, competitive strategy, and enabling sales.

• Experience in crafting integrated field marketing and event strategies.

• Background in partnering with Customer Success to drive engagement, expansion, advocacy, and retention.

• Knowledge of marketing operations, funnel analytics, attribution, marketing automation tools like HubSpot, and performance reporting.

• Experience collaborating with Revenue Operations on measurement, pipeline visibility, forecasting, and achieving operational excellence.

• Strong analytical abilities and a data-driven approach to decision-making.

• Outstanding communication, storytelling, and executive presentation skills.

• Capability to build, coach, and develop high-performing teams while maintaining a hands-on approach.

• A collaborative leadership style with a commitment to continuous improvement, experimentation, and achieving measurable business impact.

• Must reside in one of the following states: AZ, CA, CO, DC, FL, GA, IL, NC, NJ, SC, TN, TX, VA, WA, or WI.

• Must have legal authorization to work in the U.S.; Ozmo does not sponsor employment visas.

🏝️ Benefits

• Comprehensive medical, vision, dental, and life insurance coverage.

• Short-term and long-term disability benefits.

• Paid time off (PTO) that increases with tenure.

• Paid holidays throughout the year.

• 401k plan with employer matching contributions.

• Paid maternity and bonding leave for new parents.

• Paid pawternity leave for pet parents.

• One-month sabbatical after five years of service.

• Flexible, remote work arrangements available.