Vice President of Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Transform the CMO’s strategic roadmap into actionable production campaigns aimed at acquiring and retaining small business clients.

• Oversee and expand the omni-channel marketing strategy encompassing Google, email, paid social, TV/CTV, influencer, and affiliate platforms.

• Take charge of Google Search, YouTube, and PMax to seize high-intent demand opportunities.

• Manage the marketing budget while optimizing Customer Acquisition Cost (CAC) and Return on Advertising Spend (ROAS) efficiency.

• Spearhead rapid testing across various formats and emerging marketing channels.

• Collaborate with data teams to enhance attribution in GA4 and provide reliable business reporting.

• Supervise internal teams and external agencies with consistent accountability and measurable results.

• Develop segmentation, Customer Relationship Management (CRM), lead nurturing, retention, and re-engagement strategies.

• Define positioning, creative strategy, message development, and customer insight-driven campaigns.

• Create high-performing teams, nurture senior talent, and manage relationships with agencies and vendors.

⛳️ Requirements

• Over 10 years of progressive experience in marketing.

• A minimum of 3–5 years in a senior leadership role, such as VP or Senior Director.

• Proven experience managing multi-channel strategies for recognized brands.

• Extensive hands-on knowledge of Google Search, YouTube, PMax, direct mail, paid social, linear TV/CTV, broadcast, affiliate, and influencer/creator networks.

• In-depth familiarity with Google Ads, YouTube Ads, GA4, Google Tag Manager, and Google Marketing Platform.

• Proven track record of efficiently scaling media spend while driving top-line revenue growth through swift testing and channel expansion.

• Experience overseeing multi-million-dollar budgets.

• Strong grasp of unit economics, CAC, Lifetime Value (LTV), and attribution modeling.

• High-energy execution mindset complemented by cross-functional communication and people management abilities.

• Experience in financial services, B2B, or direct-to-business marketing is highly advantageous.

• Background in small-business lending, fintech, financial services, or another highly regulated, performance-driven industry is preferred.

• Proven success in developing segmentation, CRM, lead-nurture, retention, and re-engagement strategies is preferred.

• Strong perspective on positioning, creative strategy, and message development is a plus.

• Familiarity with modern CRM, marketing automation, customer data, experimentation, and business intelligence platforms is a plus.

• Experience in building high-performing teams, fostering senior talent, and managing agency and vendor relationships is a plus.

🏝️ Benefits

• Performance bonus of up to 30% of base salary, linked to delivery and business outcomes.

• Comprehensive medical, dental, and vision coverage.

• 401(k) retirement plan.

• Flexible Paid Time Off (PTO) and recognized holidays.

• Remote-first working environment.

• Assistance with home-office setup.

• Direct access to leadership and engagement with critical issues.