Vice President, Marketing Intelligence – Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the Marketing Intelligence & Strategy division as the hub for market insights, content strategy, and investment intelligence.

• Collaborate with Product Marketing and Demand & Growth to formulate annual Global Health Marketing plans.

• Manage the comprehensive attribution model that links marketing investments to pipeline, retention, and revenue outcomes.

• Integrate audience intelligence, focusing on clinician behaviors, student learning patterns, and institutional purchasing journeys.

• Evaluate competitive positioning in both Clinical Solutions and Education sectors.

• Establish content strategy directions tailored to various audiences and stages of the buying journey.

• Generate competitive intelligence and conduct thorough market mapping.

• Convert market signals into actionable positioning and investment strategies.

• Create a roadmap for automation to enhance content operations while ensuring quality standards are met.

• Deliver strategic insights and recommendations to the CMO and senior leadership team.

• Shape the roadmap, budget, and organizational choices using data-driven evidence.

⛳️ Requirements

• A minimum of 12 years of marketing experience with a proven ability to leverage data and insights for strategic purposes.

• Extensive knowledge in marketing analytics, attribution, and performance measurement.

• Strong expertise in content strategy development.

• Proven experience in establishing cross-functional intelligence teams involving product, sales, finance, and external research collaborators.

• Outstanding skills in synthesis and communication.

• Familiarity with AI marketing technologies, personalization platforms, and autonomous content operations.

• Leadership experience in building and managing analytical and strategic marketing teams.

• Prior experience in the healthcare or health technology sectors.

• Background in marketing initiatives that encompass both B2B and B2C approaches.

• Proficiency in advanced marketing analytics tools such as Salesforce Einstein, Adobe Analytics, Looker, Tableau, or similar platforms.

• Experience in market research or audience intelligence within a research-focused organization.

• Knowledge of AI applications in content creation, personalization, and marketing operations, including governance aspects.

🏝️ Benefits

• Initiatives promoting a healthy work/life balance.

• Wellbeing programs to support employee health.

• Shared parental leave policies.

• Educational assistance for continued learning.

• Opportunities for sabbaticals.

• Flexible working hours to accommodate personal needs.

• Eligibility for annual incentive bonuses.

• Country-specific benefits tailored to regional needs.