Vice President, Marketing Intelligence, Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the Marketing Intelligence & Strategy department as the hub for market insights, content strategy, and investment intelligence.

• Incorporate data into strategic marketing initiatives and content aimed at influencing the buying journey.

• Collaborate with Product Marketing and Demand & Growth to create yearly Global Health Marketing plans.

• Manage the unified attribution model that connects marketing investments to pipeline, retention, and revenue outcomes.

• Analyze audience intelligence, including clinician behaviors, student learning trends, and institutional purchasing paths.

• Evaluate competitive positioning within the Clinical Solutions and Education sectors.

• Establish the content strategy direction regarding what content is produced, for whom, and at which stage of the buying journey.

• Generate competitive intelligence and conduct market mapping.

• Convert market signals into effective positioning and investment strategies.

• Create an automation roadmap to enhance content operations while ensuring quality standards are met.

• Provide strategic recommendations to the CMO and senior leadership team.

• Shape the roadmap, budget, and organizational decisions backed by compelling evidence.

⛳️ Requirements

• Over 12 years of marketing experience with a proven ability to leverage data and insights to inform strategy.

• Extensive knowledge in marketing analytics, attribution, and performance measurement.

• Strong instincts for content strategy development.

• Experience in building cross-functional intelligence teams with product, sales, finance, and external research partners.

• Outstanding skills in synthesis and communication.

• Proficiency with AI marketing tools, personalization platforms, and automated content operations.

• Leadership experience in building and managing analytical and strategic marketing teams.

• Previous experience in the healthcare or health technology sector.

• Experience with marketing programs covering both B2B and B2C markets.

• Familiarity with advanced marketing analytics tools such as Salesforce Einstein, Adobe Analytics, Looker, Tableau, or similar platforms.

• Background in market research or audience intelligence within a research-focused organization.

• Understanding of the impact of AI on content creation, personalization, and marketing operations, including governance aspects.

🏝️ Benefits

• Healthy work/life balance.

• Wellbeing initiatives.

• Shared parental leave.

• Study assistance.

• Sabbaticals.

• Flexible working hours.

• Annual incentive bonus.

• Country-specific benefits.