Vice President – Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the demand engine for the SavATree brand.

• Generate qualified leads across roughly 100 local branches that are owned and operated, ensuring a cost-efficient ROAS target.

• Promote LTV growth by facilitating cross-sell and upsell services.

• Strategize and allocate a budget exceeding $15M down to the branch level across various channels, agencies, and contractors.

• Oversee performance metrics such as CPL, CAC, and ROAS.

• Establish demand strategies and pinpoint future growth opportunities.

• Formulate local search strategies and support key markets.

• Utilize AI and automation to foster growth.

• Manage paid search, Google Local Services Ads, paid social, connected TV/video, SEO, CRO, direct mail, print/offline advertising, offer testing, incrementality, and ROI measurement.

• Lead B2B commercial demand generation efforts.

• Supervise local media budget management and ROI at the branch level.

• Hold agencies and contractors accountable for their performance.

• Aim to expand the recurring/subscriber base as a key funnel objective.

• Collaborate with the Director of Brand & Integrated Marketing and the VP of CRM.

• Guide a team of three along with agencies and contractors.

• Shape, develop, and implement team changes to achieve desired outcomes.

⛳️ Requirements

• A bachelor's degree is required.

• Over 10 years of experience in marketing with a focus on B2C customer acquisition and demand generation.

• Proven experience in leading a team.

• Strong preference for candidates with experience in B2C multi-location or field-based businesses.

• A strong analytical orientation towards CAC, CPL, ROAS, and measurable ROI.

• Demonstrated success in managing effective cross-channel acquisition programs at scale.

• Excellent project management skills and meticulous attention to detail.

• Capability to manage multiple initiatives simultaneously.

• Exceptional written and verbal communication skills.

• Experience in presenting marketing initiatives to executives.

• Proven history of collaborating with cross-functional teams and non-marketing personnel.

• Proficiency in paid social, CTV, AdWords, Google LSAs, SEO, direct mail, print, and local radio.

• Experience in managing media investments towards CAC targets and/or ROAS.

• Familiarity with developing incrementality and attribution measures.

• Experience in creating landing page experiences and conducting structured A/B testing.

• Background in managing agencies and contractors.

• Experience in commercial/B2B demand generation is a plus.

• Knowledge of leveraging AI to enhance team efficiencies and achieve growth objectives.

🏝️ Benefits

• Annual bonus.

• Equity opportunities.

• Permanent employment status.

• Exempt status.