Vice President, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the SVP of Marketing and CMO to create a cohesive demand generation strategy that aligns with the company's growth goals, commercial priorities, and product go-to-market strategies.

• Lead the execution of strategic initiatives, setting priorities, performance goals, resource needs, and accountability across demand generation efforts.

• Generate a qualified pipeline through paid, owned, and organic channels.

• Manage audience segmentation, account-based marketing, and engagement strategies tailored for key customer segments.

• Conduct quarterly and annual demand generation planning, adapting priorities and investments based on performance metrics and market opportunities.

• Establish and oversee measurement frameworks for marketing-generated pipeline, opportunity value, and funnel conversion rates.

• Define KPIs and targets throughout the buyer journey.

• Create reports, dashboards, and attribution methodologies.

• Analyze program and channel performance to enhance lead quality, conversion rates, efficiency, and ROI.

• Maintain programs for testing and optimization across targeting, channels, campaigns, and lead nurturing efforts.

• Present performance outcomes and recommendations to senior leadership.

• Manage the centralized KPI dashboard for executives and collaborate on metrics and data sources.

• Oversee marketing lead management and lifecycle optimization from initial engagement to sales handoff.

• Develop shared definitions of leads, qualification criteria, service expectations, and conversion targets in partnership with Business Development and Sales teams.

• Create feedback loops that connect marketing performance, lead quality, sales activities, and opportunity creation.

• Guide the optimization of HubSpot, marketing automation, CRM integration, lead scoring, segmentation, and attribution processes.

• Enhance marketing processes, data integrity, technology usage, operational efficiency, and the reliability of reporting.

• Ensure that systems and workflows foster scalable, measurable, and increasingly automated demand generation.

• Lead, mentor, and develop the integrated campaigns, media, social media, website marketing, and marketing operations teams.

• Define responsibilities, performance expectations, and development priorities for the team.

• Provide strategic guidance and operational oversight.

• Collaborate with Product, Sales, Marketing Leadership, and internal stakeholders on product positioning, launches, and thought leadership initiatives.

• Manage agencies, vendors, and technology partners to ensure performance, quality, and optimal resource utilization.

⛳️ Requirements

• A minimum of 10 years of progressive experience in B2B marketing, with significant leadership roles in demand generation, marketing performance, and pipeline development.

• Proven success in building, leading, or significantly enhancing a B2B demand generation function, contributing measurably to qualified pipelines and business growth.

• Strong analytical skills with demonstrated expertise in marketing measurement, attribution, funnel analysis, conversion optimization, and ROI assessment.

• Extensive knowledge of HubSpot or similar CRM and marketing automation systems, including lead scoring, nurturing, segmentation, reporting, and workflow optimization.

• Experience in overseeing integrated, multi-channel demand generation initiatives, including paid media, account-based marketing, email, digital campaigns, and website conversion tactics.

• Proven ability to set performance targets, manage budgets, assess marketing investments, and make data-driven strategic choices.

• Experience in leading and developing small, high-performing teams, providing both strategic direction and informed operational support.

• Strong cross-functional leadership abilities, particularly in aligning Marketing, Business Development, and Sales around common goals and measurable outcomes.

• Excellent communication skills, capable of clearly presenting performance insights and strategic suggestions to executive stakeholders.

• Resourceful and commercially aware, comfortable working within a lean, fast-paced organization.

• Preferred experience in healthcare, life sciences, healthcare technology, or another complex B2B sector.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible work arrangements and opportunities for remote work.

• Professional development and continuous learning opportunities.

• Collaborative and innovative work environment.