AVP, Digital Performance Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the strategy, execution, optimization, and performance of TD's digital marketing initiatives.

• Define and guide the digital marketing strategy, channel functions, investment principles, and execution standards.

• Provide leadership across various digital marketing channels while implementing enterprise best practices and measurement standards.

• Develop and implement TD's enterprise Generative Engine Optimization and AI search visibility framework.

• Direct organic search and owned content visibility across different business segments.

• Enhance structured data, schema markup, site taxonomy, crawlability, indexing, and domain authority.

• Establish enterprise standards for content quality, relevance, provenance, and authority.

• Manage relationships with agencies, media and technology platforms, and other vendors.

• Convert marketing strategies and annual plans into actionable digital programs with defined targets, timelines, and budgets.

• Stay informed about changes in search behavior, answer engines, LLMs, and digital discovery ecosystems.

• Provide insights into digital marketing performance and offer guidance to senior leaders on decisions, trade-offs, and actions.

• Set up controls, measurement, and escalation practices for search visibility, content accuracy, brand representation, privacy, and regulatory considerations.

• Collaborate with business, segment, portfolio, channel, and Integrated Marketing Planning leaders on digital strategies and investments.

• Enhance audience activation, personalization, measurement, attribution, and the responsible use of data and AI.

• Build and cultivate a high-performing digital marketing organization while enhancing succession planning and functional expertise.

⛳️ Requirements

• Over 12 years of advanced experience in digital performance marketing, digital discovery, content platforms, digital experience, marketing technology, and/or technical digital transformation.

• Profound understanding of paid, owned, and earned digital channels, including search, digital advertising, social media, onsite experiences, content, personalized messaging, media strategy, measurement, and attribution.

• Extensive technical expertise in modern SEO/GEO, semantic search architecture, content indexing, structured data, schema, taxonomy, and domain authority.

• Proven track record in leading enterprise-scale digital transformation in a regulated environment, while balancing technical depth, customer outcomes, and risk requirements.

• Strong executive-level influencing and advisory skills.

• Demonstrated capability to lead, mentor, and develop senior leaders and specialized teams across multiple business portfolios.

• A post-secondary degree in marketing, business, analytics, technology, or a related field, or equivalent experience.

🏝️ Benefits

• Base salary

• Variable compensation

• Health and well-being benefits

• Savings and retirement programs

• Paid time off

• Banking benefits and discounts

• Career development

• Reward and recognition programs

• Regular development conversations

• Training programs

• Online learning platform

• Mentoring programs

• Training and onboarding sessions

• Accessibility accommodations for the interview process