Paid Social Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, initiate, and enhance paid social media campaigns across platforms such as Meta, TikTok, Pinterest, Snapchat, and YouTube.

• Ensure proper campaign setup, targeting, creative execution, and tracking mechanisms are in place.

• Oversee campaign performance and budget management.

• Collaborate with senior team members to implement optimizations and identify potential issues or opportunities.

• Conduct quality assurance on campaign builds, creative assets, tracking, and reporting processes.

• Assist in weekly, monthly, and ad-hoc reporting by gathering data and analyzing performance trends.

• Offer insights and recommendations to shape campaign strategies.

• Work closely with strategists and cross-functional teams on campaign planning, creative testing, and optimization efforts.

• Engage in client meetings to provide updates on execution status.

• Stay updated on developments within paid social platforms, emerging trends, and industry best practices.

• Actively seek to enhance knowledge and refine technical skills.

⛳️ Requirements

• A minimum of 1 year of professional experience in marketing, advertising, social media, or a related area.

• Familiarity with major social media platforms, including Meta, TikTok, Pinterest, Snapchat, and YouTube.

• Outstanding attention to detail coupled with strong organizational capabilities.

• Capacity to handle multiple priorities, maintain accuracy, and meet deadlines in a dynamic environment.

• Proficiency in Microsoft Excel and/or Google Sheets, encompassing data organization, basic analysis, and reporting.

• Strong analytical and critical thinking abilities.

• Skill in interpreting data, recognizing trends, and articulating observations clearly.

• Excellent written and verbal communication skills.

• Ability to collaborate effectively and proactively seek clarification when necessary.

• Self-driven approach to learning and a willingness to accept feedback.

• Capability to take responsibility for assigned tasks.

• Prior hands-on experience in paid social advertising and relevant certifications are preferred but not mandatory.

• Successful completion of a background check is required for candidates who receive an offer.

🏝️ Benefits

• Remote-first workplace designed to foster flexibility and connection.

• Comprehensive medical, dental, and vision benefits.

• Generous retirement program.

• Thoughtful parental leave and return-to-work program.

• Flexible Time Off.

• Sabbatical opportunities.

• Paid holidays.

• Quarterly Company “Recharge” Days.

• Holiday closure in December.

• Ongoing learning and development opportunities.

• Commitment to transparent DEIB practices and an inclusive workplace.