Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Google Ads and Meta Ads campaigns directly within a high-volume portfolio comprising hundreds of campaigns.

• Utilize AI for analysis, ad copy creation, reporting, customer communication, and documentation purposes.

• Recognize repetitive tasks and develop agents and workflows to automate account health checks, pacing alerts, performance recaps, and similar responsibilities.

• Generate reusable AI capabilities, projects, playbooks, and interlinked workflows; share these resources with the team.

• Ensure the accuracy of AI outputs, safeguard customer data, and uphold necessary human oversight.

• Assess platform AI functionalities such as Performance Max, Advantage+, and AI-driven bidding.

• Establish, optimize, and manage Google Ads Search, Display, remarketing, and Performance Max campaigns, alongside Meta Ads campaigns.

• Track account performance, pacing, seasonality, keywords, search terms, audiences, retargeting, ad copy, creative, bidding, budgets, and landing pages.

• Conduct structured testing across creative elements, audiences, bidding strategies, and budgets.

• Act as the primary contact for customers regarding campaign inquiries, results, and recommendations; escalate complex matters to leadership when necessary.

• Lead onboarding calls and regular performance reviews; provide written recaps including dashboard links and subsequent steps.

• Clarify PPC metrics and limitations in layman’s terms while setting realistic expectations.

• Monitor metrics such as CTR, CPC, CPA, cost per lead, conversion rates, impression shares, move-ins, and lead quality, transforming results into actionable recommendations.

• Manage budget pacing and pinpoint opportunities for reallocation.

• Ensure conversion tracking remains operational across Google Ads, Meta Ads, GA4, and GTM; address issues arising from website launches, migrations, or tag modifications.

• Document work in monday.com and adhere to team prioritization and account rotation.

• Facilitate advertiser verification, compliance, access, campaign launches, pauses, transfers, and cancellations.

• Supervise billing profiles, address failed payments, and manage suspensions; escalate risks as needed.

• Adhere to QA processes, playbooks, and templates while maintaining thorough documentation.

• Collaborate with account managers, SEO specialists, analytics teams, support, sales, website teams, and paid media resources based in India.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in PPC, paid search, or performance marketing.

• Practical experience in building and optimizing Google Ads campaigns, including their structure, keywords, bidding, budgets, and reporting.

• Familiarity with Meta Ads, covering audiences, retargeting, creative elements, and conversion tracking.

• A mindset focused on AI and automation, demonstrated through tangible examples of agents or automated workflows developed and their outcomes.

• Ability to swiftly learn and implement new AI tools in paid media tasks.

• Direct experience interacting with customers during performance reviews or onboarding calls, clearly explaining technical concepts to non-experts.

• Proficiency in managing multiple accounts concurrently in a high-volume setting.

• Working knowledge of GA4 and GTM, including conversion tracking capabilities.

• Strong analytical, written, and verbal communication skills, with an ability to convert data into concise recommendations.

• Capability to work independently while collaborating with teams based in the U.S. and India.

• Experience with Claude, specifically in building skills, projects, or connected workflows (preferred).

• Certifications in Google Ads and Meta Blueprint (preferred).

• Background in SaaS, agency, or customer-facing digital marketing, particularly with local or multi-location businesses in self-storage, marine, RV, or campgrounds (preferred).

• Familiarity with Yelp, Nextdoor, Microsoft Advertising, or other local channels (preferred).

• Experience using monday.com or a similar project management tool (preferred).

• Must currently hold authorization to work in the United States on a full-time basis.

🏝️ Benefits

• Comprehensive health coverage for you and your family, including fully covered short- and long-term disability and life insurance equal to two times your base salary.

• 401(k) matching after 60 days, with 100% vesting after one year.

• Employer contributions to your HSA, along with an HRA to help offset your deductible.

• Immediate access to flexible vacation through a ‘take what you need’ vacation policy.

• Be More company rewards and recognition that can be exchanged for personalized gifts and experiences.

• 8 hours of Volunteer Time Off per year, plus opportunities for offsite volunteer and community service events.

• 8 hours of Rest, Relax, Recharge time dedicated to mental well-being.

• Mental health resources, including counseling services, stress management programs, and mindfulness workshops.

• Fully paid parental leave: 12 weeks for primary caregivers and 6 weeks for secondary caregivers.

• ‘Paw’ternity Leave and Pet Bereavement leave options.

• Four weeks of fully paid Caregiver Leave.

• $50 monthly stipend for home data expenses.

• $250 bonus for home office setup.

• Support options for fertility care.

• Access to financial experts.

• Direct Student Loan Payment Program, subject to qualifications and eligibility guidelines.

• Fully remote work arrangement available.