Senior PPC Manager – Google, Microsoft Ads

This is a fully remote position, open to applicants in Florida.

📋 Description

• Strategize, create, and implement new Google Ads and Microsoft Ads campaigns focused on B2B lead generation.

• Oversee and enhance existing campaigns, including managing keywords, bids, ad copy, audiences, and extensions.

• Conduct keyword research, establish match type strategies, and perform regular reviews of search terms.

• Manage an advertising budget exceeding $100,000 monthly.

• Monitor spending each month in relation to sales and pipeline objectives.

• Adjust budget allocations based on performance metrics.

• Set up and maintain conversion tracking, including enhanced conversions, GA4, and Google Tag Manager.

• Import offline conversions from the CRM to connect ad expenditures with opportunities and closed revenue.

• Ensure data integrity and accuracy across all platforms.

• Experiment with ad copy, landing pages, audiences, and bidding techniques.

• Convert testing outcomes into documented, actionable changes.

• Utilize scripts, Google Sheets, or other tools to automate reporting and routine tasks.

• Collaborate with the sales team to assess lead quality and refine targeting strategies.

• Provide monthly reports on marketing-driven sales, pipeline status, cost per acquisition, and recommended next steps.

• Communicate results in straightforward language to leadership.

• Undertake additional relevant tasks as assigned.

⛳️ Requirements

• A minimum of 5 years of hands-on PPC experience.

• Demonstrated experience managing ad spend of $100,000+ monthly ($1.2M+ annually).

• In-depth knowledge of Google Ads and practical experience with Microsoft Ads.

• Strong proficiency in GA4, Google Tag Manager, and conversion tracking setup.

• Advanced skills in Google Sheets or Excel.

• Experience in B2B or lead generation marketing.

• Self-motivated and comfortable working in a fully remote setting.

• Excellent written and verbal communication abilities.

• Preferred experience marketing IT services, cybersecurity, compliance, or SaaS.

• Familiarity with the defense or government contracting sectors is a plus.

• Experience with Google Ads scripts or light coding is preferred.

• LinkedIn Ads experience is desirable.

• CRM experience (HubSpot, Salesforce, or ConnectWise) is preferred.

• Background in agency, consulting, or freelance work is advantageous.

• Google Ads Search Certification is preferred.

• Google Ads Measurement Certification is preferred.

• Microsoft Advertising Search Certification is preferred.

🏝️ Benefits

• Health insurance with three plan options based on your region.

• Dental insurance.

• Vision insurance.

• Company-paid short-term disability insurance.

• Company-paid long-term disability insurance.

• Company-paid life insurance.

• SIMPLE IRA retirement plan through Fidelity.

• Complimentary company snacks.

• Quarterly, uncapped incentives based on total sales volume attributed to marketing.