User Acquisition & Performance Marketing Manager – Mobile Apps

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of the daily management and enhancement of paid user acquisition campaigns across various mobile acquisition channels.

• Oversee and expand campaigns for Android Utility Apps and Mobile Games in Tier-1, Tier-2, and global markets.

• Collaborate with Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360, and other DSPs/media partners.

• Persistently test new traffic sources, publishers, DSPs, OEMs, CTV providers, and performance partners.

• Assess new channels based on traffic quality, CPI/CPA, retention, monetization, and ROAS.

• Lead and develop CTV user acquisition strategies, including identifying relevant CTV networks, DSPs, and media partners.

• Plan, launch, and optimize CTV campaigns with clear attribution and performance measurement.

• Identify new acquisition channels and formulate structured testing plans.

• Monitor and enhance CPI, CPA, ROAS, ARPU, LTV, retention, and payback period.

• Analyze performance metrics by country, campaign, creative, publisher, network, device, and audience.

• Utilize Singular, AppsFlyer, or Adjust to assess campaign performance and traffic quality.

• Collaborate with data and analytics teams to identify trends, anomalies, and optimization opportunities.

• Create performance reports and translate data into actionable insights.

• Manage substantial monthly acquisition budgets and allocate spending based on performance.

• Develop a test → validate → scale methodology for new channels and campaigns.

• Make budget allocation choices based on real-time performance and unit economics.

• Negotiate with media partners and external traffic providers.

• Work in tandem with creative teams on video, static, and UGC-style advertising creatives.

• Analyze creative performance and provide data-driven feedback.

• Collaborate with Product and Monetization teams to enhance conversion, retention, and monetization.

⛳️ Requirements

• A minimum of 2 years of hands-on User Acquisition / Performance Marketing experience in mobile applications.

• Proven track record in acquiring users for Android mobile applications.

• Significant experience with Utility Apps, Mobile Games, or advertising-monetized mobile products.

• Demonstrated experience in managing and scaling substantial UA budgets.

• Strong hands-on experience across multiple paid acquisition channels.

• Experience with Google Ads and at least 2-3 additional mobile acquisition platforms/networks.

• Solid understanding of mobile attribution and MMPs like Singular, AppsFlyer, or Adjust.

• Strong analytical capabilities and ability to make decisions based on campaign-level and user-level data.

• In-depth understanding of CPI, CPA, ROAS, ARPU, LTV, retention, and payback metrics.

• Experience in international markets, particularly within the US and other Tier-1 regions.

• Proficient in Excel / Google Sheets and capable of handling large volumes of performance data.

• Ability to independently identify opportunities, initiate tests, and scale successful campaigns.

• Excellent communication and negotiation skills when interacting with media partners and traffic providers.

• Comfortable working in a fast-paced environment where testing and execution speed are essential.

• Direct experience purchasing CTV traffic for mobile applications (strong advantage).

• Familiarity with CTV networks, DSPs, or programmatic media buying (strong advantage).

• Experience with Utility Apps primarily monetized through advertising (strong advantage).

• Experience with Google Ads App Campaigns and large-scale Android acquisition (strong advantage).

• Familiarity with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen, or similar networks/DSPs (strong advantage).

• Experience with OEM / pre-install / alternative distribution channels (strong advantage).

• Experience negotiating directly with publishers, media companies, and performance marketing partners (strong advantage).

• Experience with fraud detection and traffic-quality analysis (strong advantage).

• Experience working with ad monetization data, including AdMob, AppLovin MAX, or other mediation platforms (strong advantage).

• Experience running campaigns based on D1/D7/D30 ROAS and payback targets (strong advantage).

• Experience building new acquisition channels from initial testing to significant scaling (strong advantage).

🏝️ Benefits

• Opportunity for growth within an innovative environment.

• Participation in a talent pool with applications retained for 60 months and potential sharing with partners for suitable job opportunities.