Paid Social Supervisor

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the strategy, budget, and daily execution for legal lead generation brands on Meta and TikTok.

• Define audience segments, practice areas, market strategies, and language plans for various brands.

• Allocate, manage, and adjust budgets based on performance metrics by geography and market conditions.

• Create and oversee campaigns directly, including account structure, target audiences, bidding strategies, placements, exclusions, budget pacing, and daily optimizations.

• Provide briefs to creative teams, analyze performance data, detect fatigue, and develop testing strategies.

• Collaborate with the CRO team to prioritize landing page tests and synchronize creative and page-testing schedules.

• Ensure accurate downstream platform signals through the Conversions API, offline conversion imports, and value-based signals.

• Develop reporting that links expenditures to retained cases instead of just form submissions.

• Conduct quality assurance on platform setups, tracking, and landing pages, and address issues until resolved.

• Produce regular performance reports detailing outcomes and subsequent actions.

• Keep an eye on competitor activities within owned channels.

• Assess and experiment with new channels and partnerships, including Reddit, Snapchat, Pinterest, connected TV, creator, and affiliate partnerships.

• Collaborate closely on a daily basis with creative, analytics, and paid search teams.

⛳️ Requirements

• Minimum of 4 years of experience in running paid social campaigns as a hands-on buyer.

• Significant experience using both Meta Ads Manager and TikTok Ads Manager.

• Background in lead generation rather than e-commerce.

• Proven experience in acquiring consumer leads for sales or intake teams.

• Experience in optimizing for downstream outcomes such as cost per qualified lead, cost per sale, or cost per retained case.

• Direct responsibility for managing a substantial budget with the authority to reallocate funds as necessary.

• Ability to collaborate effectively with creative and CRO teams.

• Skills in writing actionable concept briefs and providing constructive feedback.

• Capability to design testing plans that yield definitive conclusions.

• Proficiency in DOMO, Tableau, Power BI, or advanced Excel.

• Bachelor’s degree in marketing, advertising, business, or a related discipline.

• Professional fluency in both Spanish and English (candidates with this skill will be prioritized).

• Experience in multicultural direct response marketing, especially targeting Hispanic audiences (candidates with this skill will be prioritized).

• Familiarity with legal lead generation or related high-intent regulated verticals (candidates with this skill will be prioritized).

• Experience with channels beyond Meta and TikTok, including Reddit, Snapchat, Pinterest, connected TV, YouTube, or creator partnerships (candidates with this skill will be prioritized).

• Experience in building measurement systems, including offline conversion pipelines, Conversions API implementations, or tracking infrastructure in collaboration with developers (candidates with this skill will be prioritized).

🏝️ Benefits

• 3 Weeks Paid Time Off

• 12 Weeks of Paid Parental Leave

• Comprehensive Insurance Coverage (Medical, Dental, Vision, etc.)

• 401(k) Retirement Savings Plan

• Wellness Initiatives/Employee Assistance Program

• Rewards and Recognition Programs

• Career Development Opportunities

• 10% annual bonus