Demand Generation Specialist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of lead flow and the results of demand generation for the DACH region.

• Increase the volume of DACH MQLs through both paid and organic channels.

• Create, manage, optimize, and report on Google Ads and LinkedIn/Meta paid social media campaigns.

• Enhance SEO and GEO rankings for key search terms in the DACH region, including AI-driven search results.

• Develop or adapt content to guide prospects from the awareness stage to consideration.

• Collaborate with Sales and SDRs to qualify, transfer, and monitor MQLs as they convert into opportunities.

• Analyze performance data and provide recommendations for investment priorities.

• Evaluate the DACH channel presence and initiate campaigns or formulate an implementation plan within the first 30 days.

• Conduct campaign experiments and achieve a consistent MQL volume within 60 days.

• Align DACH targets and deliver clear performance insights by the 90-day mark.

• Report directly to Andrew Hall, Sr. Director of Demand Generation & Partnerships.

⛳️ Requirements

• Proven hands-on experience in independently managing paid search and paid social campaigns.

• Extensive knowledge of Google Ads and advertising on LinkedIn/Meta.

• Demonstrated history of meeting demand generation targets and managing MQL or pipeline metrics.

• Familiarity with the DACH market and insights into German-speaking buyers.

• Background in B2B SaaS or technology marketing.

• Proficient in both written and spoken German and English.

• Experience in SEO and/or GEO strategies.

• Expertise in content localization for German-speaking audiences.

• Regular practical use of AI tools for ad copy creation, keyword and GEO research, and campaign data analysis.

🏝️ Benefits

• Remote working opportunity from Germany.

• Ongoing learning and professional development opportunities.

• A supportive and collaborative team culture.

• Open lines of communication and transparency.

• Emphasis on work-life balance.

• Work within a global, diverse team environment.

• Commitment to being an equal opportunity workplace.