Senior Paid Advertising Strategist

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Oversee the development and implementation of performance marketing strategies for key accounts.

• Execute thorough quality assurance to mitigate errors that could impact client revenue.

• Ensure precise budget management and provide recommendations for any budgetary adjustments.

• Drive proactive strategic recommendations across designated channels.

• Analyze campaign performance data and client-specific metrics to generate actionable insights.

• Maintain testing roadmaps for clients and manage experimentation projects.

• Utilize advanced knowledge in areas such as attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices.

• Foster high-quality communication with both clients and internal teams.

• Lead strategic discussions concerning media buying, performance opportunities, and optimization strategies.

• Identify and escalate performance risks promptly.

• Act as a strategic leader within both the department and account teams.

• Conduct appraisals for new business concerning the paid advertising product as necessary.

• Mentor junior team members and engage in team ceremonies.

• Implement recommendations from the Power Circuit and integrate tools and methodologies from the Nova ecosystem.

• Leverage AI technologies to enhance workflows, output quality, and overall business efficiency.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 4–5 years of experience in digital marketing.

• At least 3 years of experience working in an agency environment.

• Minimum of 3–4 years of direct experience with at least 2 paid advertising channels.

• Familiarity with advertising platforms such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid networks.

• Proficient in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Strong skills in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• Expert understanding of funnel marketing and the role of paid media in the marketing funnel.

• Capability to extract meaningful insights from marketing data.

• Excellent written and verbal communication abilities.

• Strong organizational and project management skills.

• Self-driven with a robust desire to achieve success.

• Exceptional interpersonal skills.

• Comfortable with client-facing presentations and communications.

• Strong work ethic and the ability to learn quickly and independently.

• Interest in establishing a long-term relationship with a growing company.

• Highly dependable, self-motivated, energetic, with a positive attitude, organizational skills, and effective time management.

🏝️ Benefits

• Competitive base salary plus commission opportunities.

• Prepaid Medicine Plan.

• 15 paid vacation days (PTO) each year.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) dedicated to philanthropic efforts.

• Flexible work environment: fully remote, in-office, or hybrid options available.

• A one-time Work From Home (WFH) stipend of 400,000 COP added to your initial paycheck.

• Employee Assistance Program (EAP).

• 17 recognized Colombian national holidays along with 2 mental health recharge days annually.

• Legal benefits including Prima and Cesantías.

• Paid Social Security.

• Unlimited potential for growth and leadership within a rapidly expanding organization.

• Continuous employee development programs aimed at personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards featuring monetary prizes and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.