Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and oversee all paid media channels from start to finish: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft; focus on CTV/Pinterest as growth channel priorities.

• Develop and manage the automation and reporting framework utilizing Claude AI and the Google Ads API.

• Coordinate spending to align with provider capacity for each market, in collaboration with Operations.

• Enhance performance throughout the entire patient journey, including the cost per kept appointment.

• Administer tracking infrastructure while ensuring compliance with HIPAA regulations.

• Provide guidance and direction to freelance creative teams regarding video and static ad assets.

• Create and implement structured A/B tests across various channels, audiences, creatives, and landing pages.

• Oversee geo-specific budget pacing, bidding strategies, and campaign architecture across a high-volume, multi-location account structure.

• Conduct weekly performance reports and deliver strategic insights to marketing leadership.

• Gradually introduce CTV/programmatic testing as the primary program becomes more established.

⛳️ Requirements

• Over 10 years of direct experience in paid media management.

• Proficient in Google Ads, Meta Ads, and Microsoft Ads.

• Proven experience in developing and executing marketing strategies.

• Background in healthcare, health services, patient/consumer acquisition, or another regulated industry is preferred.

• Familiarity with API-based automation or AI tools is preferred.

• Experience managing multi-location or geo-targeted campaigns at scale is preferred.

• Knowledge of programmatic advertising, CTV, or Paid Pinterest is preferred.

• Candidates must possess legal authorization to work in the United States at the time of hire.

• This role is not eligible for employment visa sponsorship, now or in the future.

🏝️ Benefits

• A fantastic team culture.

• Opportunities for professional development and advancement.

• 401K plan with a 3% employer match.

• Comprehensive healthcare, dental, vision, and life insurance benefits.

• Paid time off and holidays.

• Professional Employee Assistance Program (EAP) available for team members and their households.

• Additional coverage options such as Short Term Disability, Long Term Disability, and Group Accident Insurance are available.