Performance Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Prioritize channels and campaigns for testing based on market analysis.

• Identify regional platforms and media partners while assessing potential market growth.

• Initiate tests in collaboration with creative, MarTech, and related teams.

• Manage partner discussions, budgets, quality assurance, and initial performance evaluations.

• Tailor campaigns to resonate with the audience, language, media habits, and regulations of each country.

• Assess funded customers, cohort quality, customer acquisition cost, incrementality, and payback beyond platform return on ad spend.

• Discontinue ineffective tests and expand successful ones into established channels.

• Create various types of campaigns and enhance measurement practices.

• Work alongside paid team members to foster growth scalability and efficiency.

• Disseminate findings and learnings from tests across channel owners and markets.

• Enhance tracking, landing pages, signups, funding, and first-use journeys in collaboration with Creative, Product, Data, and MarTech teams.

⛳️ Requirements

• Proven experience in establishing a paid channel from the ground up and achieving significant results.

• Capability to conduct numerous tests monthly, including formulating hypotheses, budgets, measurement plans, and subsequent decisions.

• Skill in identifying local growth opportunities across various countries.

• Understanding of customer acquisition cost, attribution, incrementality, cohort quality, lifetime value, and payback analysis.

• Experience managing paid campaigns across web and app platforms, including audience targeting, creative development, conversion tracking, optimization, and funded-customer journeys.

• Proficiency in formulating channel strategies and campaigns in collaboration with creative strategists, Creative, and MarTech teams.

• Strong judgment, practical skills, and a proven track record of identifying and scaling profitable growth.

• Experience in the cryptocurrency sector is advantageous, though not mandatory.

🏝️ Benefits

• Dogfooding is a requirement for all employees upon joining Kraken.

• Commitment to equal opportunity employment.

• Consistent application of job-related skills or work-style assessments across all candidates.

• Continuous acceptance of applications unless a specific deadline is indicated.