User Acquisition Manager – Performance

This is a fully remote position, open to applicants in United Kingdom, +3 more countries.

📋 Description

• Take charge of paid user acquisition on Meta, encompassing account structure, targeting, bidding, budget pacing, and daily optimization.

• Initiate and expand Google and TikTok channels as the Meta platform evolves.

• Increase monthly expenditure while preserving CAC, ROAS, and cohort payback objectives.

• Develop tracking, attribution, naming conventions, dashboards, and reporting systems.

• Manage subscription economics, which includes conversion rates, subscriptions, renewals, churn, ARPPU, and LTV by cohort and channel.

• Conduct structured tests on audiences, placements, bidding strategies, and offers.

• Provide creative briefs based on performance data and collaborate with the Creative Designer.

• Streamline reporting, pacing, anomaly alerts, and creative rotation using Claude and platform APIs.

• Forecast and strategize budget planning.

• Deliver weekly reports on expenditure, CAC, and payback to marketing and leadership teams.

• Collaborate with Performance Marketing, Creative, analytics, and product teams.

⛳️ Requirements

• Over 4 years of experience in user acquisition or performance marketing for consumer subscription products.

• Extensive, hands-on expertise with Meta at significant spending levels.

• Proven experience managing a paid budget of at least $100k per month.

• Familiarity with establishing performance marketing from the ground up, including accounts, pixels, server-side events, MMP/SKAN or GA4, attribution logic, and reporting.

• Proficient understanding of subscription economics: free-to-paid conversion, renewal and churn rates, ARPPU, LTV:CAC, and cohort payback metrics.

• Comfortable utilizing BI tools and basic SQL.

• Skilled in leveraging AI for daily analysis, reporting, and automation workflows.

• Located in the EU, Georgia, Armenia, or Serbia, with the legal right to work as a contractor in those regions.

🏝️ Benefits

• A full-time contractor position with a fully remote setup.

• Compensation that aligns with the seniority and responsibilities of this role.

• Genuine ownership of the acquisition budget and the related targets.

• A direct and measurable impact on company revenue.

• An opportunity to shape Recraft’s performance marketing structure and playbook.

• Encouragement of AI automation in workflows.

• Direct collaboration with Performance Marketing, Creative, analytics, and product teams.

• A supportive team culture fostering direct feedback, open context sharing, and mutual assistance.