Global Audience Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement executive, employee, and customer advocacy initiatives that align with CTM’s strategic objectives.

• Enhance the visibility of CTM executives, subject matter experts, and customer insights across various external platforms.

• Establish scalable frameworks that foster employee engagement and thought leadership.

• Create distribution and amplification strategies for campaigns, research, webinars, events, and strategic content.

• Adapt content into channel-specific formats for social media, digital platforms, community outreach, and media channels.

• Identify external amplification opportunities via partnerships, guest contributions, syndication, and industry publications.

• Assist speakers, contributors, and stakeholders by providing briefing materials and promotional support.

• Strengthen CTM’s presence within industry communities, associations, professional networks, and influencer ecosystems.

• Discover opportunities to enhance visibility among buyers, consultants, analysts, and industry stakeholders.

• Facilitate engagement related to industry events, market trends, and emerging discussions.

• Cultivate relationships with relevant external communities and industry groups.

• Position CTM leaders as respected voices in the industry through visibility strategies.

• Identify opportunities for speaking engagements, podcasts, webinars, interviews, and external commentary.

• Support executive visibility across key professional and social platforms.

• Convert strategic narratives into compelling content that drives engagement, credibility, and influence.

• Track audience growth, engagement, participation in advocacy, referral traffic, external mentions, and share of voice.

• Assess amplification performance and pinpoint opportunities to broaden reach and influence.

• Provide insights and recommendations aimed at enhancing visibility, engagement, and discoverability.

• Report on program performance, audience growth, and market impact.

• Function independently and collaboratively while upholding CTM’s core values: Connect, Deliver, and Evolve.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, public relations, business, or a related field, or equivalent experience.

• Proven experience in increasing audience engagement across social, digital, and professional channels.

• Experience in managing executive advocacy, employee advocacy, or community-building efforts.

• Ability to analyze audience and engagement data to guide strategic recommendations.

• Experience in the travel industry is preferred.

• Strong knowledge of B2B audience growth, content distribution, and demand generation.

• Comprehensive understanding of LinkedIn, professional networks, communities, and emerging digital channels.

• Confidence in utilizing AI tools for experimentation.

• Capacity to design, develop, and continually enhance repeatable workflows.

• Comfort with tracking activity metrics, conversion rates, engagement, referral traffic, share of voice, and advocacy outcomes.

• Strong grasp of executive advocacy, employee advocacy, and influence-building techniques.

• Excellent stakeholder management and collaboration capabilities.

• Strong organizational and project management skills.

• Proficiency in Microsoft Office Suite.

• Basic math skills.

• Ability to read and interpret information effectively.

• Professional written and verbal communication skills.

• Ability to meet deadlines and manage simultaneous requests effectively.

• Regular and dependable attendance is required.

• Domestic and international travel may be necessary.

🏝️ Benefits

• Company Paid Basic Life & AD&D Insurance.

• Company Paid Short-Term Disability.

• Voluntary Long-Term Disability Insurance.

• Comprehensive Wellness Program with incentives available to reduce your medical insurance premiums.

• Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection; and Legal Coverage.

• Three medical plan options, including a High Deductible Health Plan, HMO plan (available in select states), and a Co-Pay medical plan.

• Health Savings Account (HSA) with company contributions and matching on a per pay period basis for those enrolled in the HDHP medical plan.

• Flexible Spending Accounts.

• Dependent Care Savings Account.

• Dental Insurance Plan.

• Vision Insurance Plan.

• Nine Company Paid Holidays, including the day after Thanksgiving.

• Generous paid time off policies for vacation and sick days.

• Employee Assistance Plan offering access to Talk Space Therapy.

• Family Medical Leave.

• Paid Parental Leave (4 weeks).

• Maternity benefits utilizing company paid Short-Term Disability, plus Parental Leave (4 weeks).

• Bereavement Leave.

• 401(k) Retirement Plan with a generous match per pay period.

• Student Loan Payment Match.

• Flexible work environments, including onsite, hybrid, or fully virtual arrangements based on role, location, and business needs.