B2B Growth Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform marketing strategies into cohesive, audience-targeted campaigns that yield MQLs and provide a competitive edge prior to an RFP or project opportunity arising.

• Examine HubSpot data, pipeline transitions, and content effectiveness to uncover trends, risks, and opportunities.

• Create lifecycle and nurturing strategies for senior executives in marketing, advancement, and enrollment at higher education institutions.

• Determine when account-based or segment-specific marketing initiatives are necessary by leveraging sales intelligence and pipeline indicators.

• Design and implement account-based and segment-specific marketing initiatives.

• Guide and brief content and design teams in the development of thought leadership, emails, case studies, webinars, landing pages, and campaign creative.

• Review and ensure the quality of content for relevance, uniqueness, audience alignment, and brand consistency.

• Leverage proprietary industry research to create ongoing, multi-channel marketing platforms.

• Collaborate with Business Development to grasp buyer behavior and convert commercial insights into marketing strategies.

• Assist with SEO/AEO, website strategy, events, conferences, and both owned and paid distribution channels in alignment with pipeline and campaign objectives.

• Report directly to the AVP, Marketing & Community.

⛳️ Requirements

• Minimum of 7 years of experience in B2B marketing, growth marketing, demand generation, lifecycle marketing, content marketing, or a similar field.

• Strong preference for candidates with experience in higher education or professional services.

• Capable of transforming audience, market, sales, and performance data into effective marketing strategies and campaigns.

• Extensive knowledge of HubSpot or a similar CRM and marketing automation platform, including dashboards, reporting, segmentation, and nurturing workflows.

• Proven experience in developing segmented lifecycle and nurturing strategies for complex B2B purchasing processes.

• Proficient in creating and executing integrated campaigns across email, content, paid media, social, web, webinars, and events.

• Strong editorial judgment with the ability to refine ideas, enhance drafts, and uphold high content standards.

• Ability to work autonomously, prioritize competing tasks, and transition from uncertainty to actionable recommendations and execution plans.

• Bachelor's degree and/or an equivalent combination of education and relevant experience.

🏝️ Benefits

• Comprehensive benefits package including nationwide health, dental, and vision coverage.

• 401(k) plan with employer contributions.

• Employer-funded life insurance and short-term disability coverage.

• Flexible time off (FTO) policy.

• Sick leave provisions.

• Volunteer leave opportunities.

• Bereavement leave available.

• Paid parental leave program.

• Day off for birthdays.

• Two agency-wide closures during summer and winter.

• Monthly lifestyle stipend to cover wellness expenses such as streaming services, gym memberships, or phone/internet costs.