User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of the User Acquisition process, which includes launching campaigns, managing day-to-day operations, analyzing performance, and optimizing continuously.

• Daily analyze campaigns, funnels, and creatives through a data-driven lens.

• Establish clear engagement guidelines for advertising campaigns.

• Collaborate with SMM, PMM, and GM to generate innovative ideas.

• Perform audience research to explore demographics, interests, behaviors, and challenges.

• Facilitate brainstorming sessions and create hypotheses for creative, funnel, and advertising campaigns in partnership with PMM, CMM, and GM.

⛳️ Requirements

• Proven experience in paid acquisition on Meta and Google Ads.

• Expertise in Mobile SKAN.

• Experience managing monthly budgets exceeding $100K.

• Proficiency in subscription models.

• Strong understanding of CPM, CPI, CPA, LTV, ROI, ARPU, and other performance marketing metrics.

• Experience in analyzing large datasets and making data-driven decisions.

• Capability to handle multiple tasks or projects at the same time.

• English proficiency level: B1–B2+.

• Experience utilizing AI for operational automation and familiarity with TikTok Ads is advantageous.

• Background in subscription products or mobile applications is a plus.

• Knowledge of AppsFlyer or Adjust is beneficial.

• Practical understanding of A/B testing and funnel optimization is a plus.

• Basic knowledge of BI tools is an asset.

🏝️ Benefits

• Flexible working hours.

• The ability to work from anywhere globally, whether remotely or at one of the corporate hubs.

• Full compensation for coworking spaces in Ukraine (excluding Kyiv).

• 50% reimbursement for coworking spaces worldwide.

• Complimentary office lunches at company hubs.

• Enjoy 12 public holidays annually for employees based outside Ukraine or Poland.

• Full compensation for sick leave.

• Partial coverage for medical insurance, sports activities, and therapy expenses.

• Provision of equipment or coverage for maintenance costs.

• 70% coverage for professional development courses.

• 100% coverage for corporate English language courses.

• 18 days of paid vacation per year.

• 3 personal days each year.

• An additional vacation day for every year spent at Gismart.

• Participation in corporate events and team-building activities across Gismart hubs.