User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Establish, oversee, and enhance user acquisition strategies on Meta platforms.

• Monitor daily key performance indicators (KPIs) to align with revenue objectives.

• Assess top-of-funnel metrics such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), and Conversion Rate (CR).

• Examine down-funnel conversion rates, Lifetime Value (LTV), and Return on Investment (ROI) metrics.

• Utilize AI-powered marketing technology automations to refine marketing processes.

• Formulate data-driven hypotheses for testing.

• Initiate and manage innovative creative and flow experiments.

• Evaluate test outcomes and apply necessary adjustments.

⛳️ Requirements

• At least 3 years of experience in performance marketing with a focus on user acquisition via Meta.

• Proven track record of managing monthly budgets exceeding $300,000.

• Experience in driving growth for subscription-based B2C mobile applications aimed at Western markets.

• Familiarity with Web-to-App funnels across various stages of the product lifecycle.

• A structured and methodical approach to work, with a commitment to thorough A/B testing.

• Ability to validate ideas to discover effective strategies.

• A data-centric mindset that emphasizes metric analysis, identifying hidden trends, and translating data into strategic decisions.

• High adaptability and quick learning capabilities in the face of uncertainty and rapid changes.

• Resume must be submitted in English.

🏝️ Benefits

• A very welcoming and friendly work atmosphere.

• Flexible working hours.

• 20 vacation days annually.

• 12 paid sick days provided by the company each year.

• Paid national holidays.

• Medical insurance coverage.

• Health protection programs, including COVID-19 and dental coverage.

• Opportunities for continuous professional development and career growth.