Senior Portfolio Growth Marketing Manager

This is a fully remote position, open to applicants in Alabama, +28 more locations.

📋 Description

• Develop and manage comprehensive portfolio marketing strategies aimed at generating and enhancing pipeline, facilitating customer acquisition and cross-selling, improving retention and account growth, while establishing a strong presence in key industries and target accounts.

• Design and refine buyer- and industry-specific positioning, messaging, and value propositions for the Chemical & Workplace Safety portfolio.

• Convert product capabilities, buyer requirements, industry trends, and customer challenges into cohesive solution narratives and integrated marketing strategies.

• Collaborate with marketing teams to create, implement, and optimize integrated campaigns across various channels including digital advertising, email, social media, events, content, and more.

• Evaluate creative content, provide constructive feedback, assess campaign performance, and make adjustments based on outcomes.

• Oversee and enhance product and solution content across the website, focusing on page flow, messaging, conversion, SEO, AEO, and GEO performance.

• Collaborate with Product Management, Sales, and Commercial Enablement to develop sales materials, tools, and training resources.

• Create and maintain buyer personas, leveraging market, customer, industry, and competitive insights to identify growth opportunities.

• Utilize reporting from campaigns and channels to optimize marketing efforts.

• Implement AI technologies to test and enhance messaging, generate campaign concepts, analyze buyer perspectives, synthesize information, and accelerate project execution.

• Foster relationships across Product, Sales, GTM, Customer Success, Regional Marketing, and Marketing teams.

• Handle multiple priorities in a dynamic work environment.

• Assume additional responsibilities as required.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline.

• Over 4 years of experience in portfolio marketing, product marketing, or a similar marketing position within software, technology, compliance, legal, cybersecurity, or another technical sector.

• Experience in B2B marketing.

• Comprehensive understanding of digital marketing, account-based marketing (ABM), content marketing, and integrated campaign methodologies.

• Practical experience in crafting messaging, marketing content, and campaigns.

• Knowledge of LinkedIn advertising.

• Proficient in reviewing marketing and campaign performance data and translating findings into actionable insights and optimization strategies.

• Strong prompt-engineering abilities.

• Proven experience using generative AI to brainstorm ideas, test messaging and personas, identify gaps, synthesize information, and enhance marketing efforts.

• Exceptional written and verbal communication skills.

• Strong project management capabilities with the ability to juggle multiple priorities and deadlines.

• Ability to collaborate across various functions and influence decisions without formal authority.

• Excellent problem-solving skills and the capability to make informed decisions and adapt strategies as needed.

• Must reside in the US in a state where 3E is authorized to hire.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Health, dental, and vision insurance.

• Life insurance and disability coverage.

• Open PTO and parental leave.

• 401(k) plan with company matching.

• Employee assistance program.

• Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness).

• Performance-based incentives may apply.

• Equity options may be available.

• Remote work opportunities within the Eastern time zone.