Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while seizing opportunities.

• Develop, launch, and enhance Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics, focusing on cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and formulate structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Create hypotheses for creative and messaging based on performance data.

• Collaborate with video editors and provide creative direction for projects.

• Utilize AI tools for research and copywriting development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify issues within the funnel.

• Report to the Associate Director of Operations while maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of hands-on experience in paid media, with significant Meta advertising responsibilities.

• Proven ability to manage multiple client accounts and lead strategy discussions with clients.

• Demonstrated success in managing campaigns to achieve defined performance objectives while facilitating client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates applying for upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates applying for upper compensation range should provide measurable evidence of improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Adjustable Work Schedule.

• Performance Bonus.