Senior Growth Lead – Patient Experience

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the growth strategy and performance throughout the patient experience, encompassing activation, conversion, retention, and lifecycle engagement.

• Evaluate opportunities based on patient value, business impact, and effort.

• Oversee the growth marketing team by setting goals, defining ownership, and establishing performance expectations.

• Spearhead cross-functional go-to-market planning and execution for patient-centric product launches, partnerships, and expansion initiatives.

• Align target audiences, launch strategies, ownership, and success metrics, utilizing results to inform iterations.

• Define and implement growth KPIs, reporting frameworks, and performance review cycles.

• Collaborate with Product, Design, Engineering, Brand, Lifecycle, Analytics, and Commercial teams to eliminate purchase barriers and enhance patient adoption.

• Create positioning, messaging guidance, and value narratives tailored for the Fullscript patient experience.

• Leverage patient insights to convey value and foster confidence and trust.

• Develop and prioritize experimentation roadmaps across organic, referral, lifecycle, partnership, and conversion channels.

• Utilize cohort analysis, funnel analytics, patient research, and business performance data to inform strategic choices.

• Assess trade-offs among conversion rates, average order value, repeat purchases, and profitability while maintaining patient trust.

• Establish scalable operational processes, workflows, and systems to enhance growth execution speed and organizational efficiency.

• Clarify priorities, dependencies, and decision-making ownership across teams.

• Influence executive stakeholders regarding growth priorities, business strategy, and investment decisions.

• Present recommendations backed by customer evidence, performance data, and anticipated business impact.

⛳️ Requirements

• Over 8 years of experience in growth, growth product management, growth marketing, or similar roles.

• Proven experience in managing and developing growth marketing teams.

• Experience in leading complex, cross-functional projects.

• Successful history of defining growth strategies and achieving measurable improvements in ecommerce conversion, average order value, repeat purchases, and profitable growth.

• Experience in leading go-to-market strategies for product launches, partnerships, or business expansions, with clear accountability for results.

• Strong analytical skills, including cohort analysis, funnel measurement, experimentation, and performance reporting.

• Ability to differentiate meaningful results from irrelevant data and convert insights into actionable decisions.

• Sound judgment in positioning and messaging.

• Proven experience collaborating with Marketing and Creative teams to articulate customer value.

• A builder mindset with strong operational discipline.

• Experience in structuring ambiguity and creating practical workflows.

• Bonus: Background in healthcare, HealthTech, or other regulated industries.

• Bonus: Familiarity with AI and automation to enhance growth analysis, experimentation, and execution.

🏝️ Benefits

• Generous paid time off (PTO) and competitive compensation.

• Fullscript’s RRSP match program for financial wellness.

• Flexible benefits package and workplace wellness initiatives.

• Training budget and organization-wide learning programs.

• Discounts on Fullscript's range of products.

• Options to work in-office, remotely, or a hybrid of both.