User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop and implement a comprehensive user acquisition strategy for Meta from start to finish.

• Initiate, refine, and expand Meta advertising campaigns.

• Experiment with new funnels and conduct various testing initiatives.

• Create an AI-driven product for advertising creatives and digital campaigns from inception.

• Play a crucial role in significant product decision-making processes.

• Offer structured feedback to the creative team.

⛳️ Requirements

• A minimum of 2 years' experience managing Meta advertisements for a B2C product.

• Demonstrated success in profitably scaling user acquisition budgets in alignment with ROAS, CAC, and LTV objectives.

• Strong analytical capabilities, including expertise in cohort analysis, payback periods, and lifetime value (LTV).

• Experience in launching user acquisition efforts from the ground up and identifying scalable campaigns is a plus.

• Practical experience in creative testing and the capability to provide structured feedback to the creative team is a plus.

• Familiarity with funnel testing is a plus.

🏝️ Benefits

• Option to work remotely or from the office in Kyiv, as well as coworking spaces in Lviv and Warsaw.

• Flexible work schedule.

• 28 days of paid annual vacation.

• Up to 30 days of paid sick leave.

• Observance of public holidays.

• Flexibility to shift a workday to a weekend and vice versa as required.

• Medical insurance coverage.

• Mental health program support.

• Reimbursement for psychological support sessions.

• Participation in the Ukrainian Victory Support program.

• Gifts to celebrate significant personal and professional achievements.

• Quarterly team-building activities, both online and offline.

• Access to internal and external talks and courses.

• An environment that fosters initiative and autonomy.

• Opportunity to develop a product from the ground up and engage in key decision-making processes.