TV, Video, Audio & Display Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive TV, video, audio, and display initiatives.

• Convert data and media insights into actionable decisions.

• Implement practical innovations and scale successful strategies.

• Utilize Bliss Point insights to concentrate investments on high-performing areas.

• Collaborate with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, Commerce/Retail Media, and other channel teams.

• Transform business objectives into TVAD strategies targeting awareness, consideration, and performance.

• Oversee daily client strategy and execution.

• Deliver growth-oriented updates and QBRs that link media performance to revenue, CAC, LTV, and incremental reach.

• Integrate TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative efforts.

• Educate clients and teams while developing comprehensive playbooks.

• Responsibly apply DSP goal strategies, pacing, frequency, brand safety, and verification.

• Initiate, assess, and expand platform innovations.

• Leverage Bliss Point insights to influence budgets and drive innovations.

• Offer structured feedback to enhance tools.

• Create valid TVAD testing frameworks, including geo/lift, holdout, A/B, or time-series tests.

• Establish success criteria and ensure consistent measurement practices.

• Anticipate expected impacts and assess risks.

• Advocate for Tinuiti’s measurement and attribution framework.

• Clarify model caveats when suggesting modifications.

• Support the health of data and operations.

• Mitigate recurring inefficiencies such as unmanaged frequency, low-quality inventory, and overlaps.

• Assist the Pod in adopting enhanced operational methods.

⛳️ Requirements

• 5–7 years of experience in managing TV/video/audio/display at scale with complete ownership, or 5–7 years in analytical roles with a strong focus on media analytics.

• Familiarity with DSPs/ad platforms, verification, IVT/viewability, audience/data utilization, and frequency management.

• Comfortable coordinating with publishers, PMP, and partners.

• Knowledge of incrementality, lift, and basic A/B testing methodologies.

• Strong forecasting abilities.

• Capability to link media performance to revenue, CAC, LTV, and incremental reach/attention.

• Proficient in advanced Excel/Sheets.

• Preferred familiarity with SQL.

• Experience with GA4 and platform analytics.

• Strong documentation and communication skills.

• Ability to craft client-ready narratives and set clear expectations.

• Effective collaboration with Econometrics, Creative, channel teams, and Client Leadership.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work schedule.

• 20 paid holidays.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement matching up to 4% of contributions at 100%.

• Fringe benefits.

• Forma support.

• Unlimited Telemedicine and Teletherapy at no cost.

• Thankful giving initiative.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave with full pay.

• Partners receive 12 weeks of parental leave at full pay.

• Access to on-demand learning resources.

• Mentorship program availability.

• Leadership and management development programs and resources.

• Monthly variable revenue payment opportunities through RevShare.

• Discretionary annual performance bonuses.