Tracking Specialist, GTM

This is a fully remote position, open to applicants in Canada.

📋 Description

• Deploy, configure, and manage pixels, tags, and scripts within Google Tag Manager.

• Collaborate with the Web Services team to build and sustain data layers.

• Oversee GTM container structures, triggers, and variables for various clients.

• Implement server-side tagging to enhance measurement accuracy.

• Link website activities with Meta, Google Ads, TikTok, LinkedIn, and Snapchat.

• Set up standard and custom conversion events while maintaining GA4 event tracking.

• Work alongside Paid Media and Web Services teams during campaign and landing-page launches.

• Conduct audits and troubleshoot issues related to broken tags, dropped events, and data discrepancies.

• Resolve mismatches between advertising platforms, GA4, and CRM systems.

• Perform routine tag health audits and verify events prior to campaign launches.

• Manage cookie consent banners and configure consent mode settings.

• Ensure tracking practices comply with GDPR, CCPA, and other privacy regulations.

• Monitor changes in platforms and browsers that may affect tracking reliability.

• Maintain tagging plans, naming conventions, and quality assurance checklists.

• Translate business needs into functional tracking solutions.

• Document technical setups for the benefit of internal teams.

⛳️ Requirements

• A minimum of 3 years of practical experience in tracking or web analytics within a marketing or agency setting.

• Intermediate skills in GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.

• Experience in planning, deploying, and troubleshooting conversion tracking across major advertising platforms.

• Proficient knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.

• Hands-on experience with GA4, including event configuration, key events, and DebugView.

• Familiarity with HTML, CSS selectors, and basic JavaScript.

• Proficient use of GTM Preview mode and browser developer tools.

• Understanding of GDPR, CCPA, and consent management platforms.

• Strong communication capabilities for articulating technical tracking concepts to non-technical audiences.

• Experience in education marketing is highly desirable.

• A keen interest or familiarity with AI/LLM tools for tracking audits, data-layer validation, server-side tagging, conversion modeling, or technical documentation is a plus.

🏝️ Benefits

• Fully remote position with the flexibility of a distributed and asynchronous team.

• Competitive salary based on experience and geographic location.

• High-visibility role within a growing Data & Analytics team.

• Responsibility for tracking infrastructure.

• Direct influence on measurement strategies for educational and nonprofit partners.

• A team-oriented culture dedicated to results and continuous improvement.