Director, Product Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Deliver value throughout the commercial spectrum to enhance customer adoption and increase penetration of LightForce products in orthodontic practices.

• Create distinctive product positioning, value propositions, and messaging for LightForce's integrated generative braces system.

• Perform market analysis by region and utilize insights to boost customer adoption and expand market share.

• Oversee pricing architecture, competitive pricing assessments, value-based pricing, product packaging, and portfolio strategies.

• Formulate pricing recommendations in collaboration with finance and executive leadership.

• Manage integrated product marketing campaigns from audience segmentation and strategy to launch plans and performance evaluation.

• Direct go-to-market strategies for new products, features, and capabilities, which include launch planning, market readiness, sales enablement, and adoption initiatives.

• Craft technically precise messaging regarding LightPlan, AI-driven treatment planning, practice workflows, patient-specific appliance design, and precision manufacturing.

• Enhance understanding of products, competitive alternatives, clinical applications, and orthodontic practice economics.

• Conduct competitive intelligence on aligners and stock braces, transforming clinical evidence into field-ready messaging.

• Collaborate with product management, engineering, clinical, commercial, finance, and manufacturing operations teams.

• Define launch and campaign KPIs, analyze adoption and performance, and refine positioning and outcomes.

• Report to the VP of Global Marketing and collaborate with the founder, engineering, clinical affairs, and commercial teams.

⛳️ Requirements

• 12+ years of experience in product marketing, preferably within medical devices, orthodontics, dental technology, MedTech, or complex hardware and software environments.

• A Bachelor's degree is mandatory.

• Demonstrated ability to create differentiated product positioning, pricing strategies, value propositions, and go-to-market plans that yield commercial success.

• Excellent writing and messaging abilities.

• Proven experience leading product launches, integrated campaigns, pricing strategies, portfolio positioning, and sales enablement efforts.

• Strong commercial and analytical skills, including competitive analysis, market research, pricing analysis, and campaign performance evaluation.

• Exceptional presentation and interpersonal skills, with the ability to influence senior leaders and foster alignment among technical and commercial teams.

• Familiarity with orthodontics, AI treatment planning, clear aligner workflows, dental technology, or generative manufacturing is highly desirable.

• Experience with Salesforce CRM and marketing analytics platforms is advantageous.

• Knowledge of 3D visualization, spatial computing, or AI is beneficial.

🏝️ Benefits

• PTO/Paid Holidays

• Medical, Dental, and Vision plans

• 401k Retirement plan

• Fringe benefits

• Paid parental leave

• Workplace perks such as food/coffee

• Flexible work structure, with on-site options at Boston-area locations