Senior Product Manager, Marketing Platform

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee the roadmap for the Marketing Platform by converting platform vision and channel requirements into prioritized investments.

• Accelerate campaign execution and enhance self-service capabilities by identifying bottlenecks and developing tools and integrations.

• Collaborate with Engineering, Analytics, and Machine Learning teams to create predictive and AI-driven functionalities.

• Establish and expand third-party integrations, vendor partnerships, and data sources.

• Enhance audience targeting, automate workflows, ensure reliable attribution and reporting, and improve cross-channel acquisition-cost transparency.

• Assess investments based on borrower originations, acquisition efficiency, speed of campaign execution, reliability, scalability, and compliance.

• Work alongside the Marketing Platform team and cross-functional stakeholders to define vision, roadmap, and execution strategies.

⛳️ Requirements

• At least 6 years of experience in product management, including overseeing internal platforms, integrations, or tools that support marketing, partnerships, or operations.

• Capability to transform stakeholder needs and workflow challenges into a coherent roadmap and deliver solutions in collaboration with Engineering and cross-functional partners.

• Proficient in defining success metrics, evaluating business impact, and leveraging data to prioritize competing investments.

• Excellent communication and relationship-building abilities; skilled in aligning stakeholders from individual contributors to senior leadership and influencing decisions without direct authority.

• Preferred: Experience in developing marketing technology for Lifecycle, Digital, Direct Mail, or Affiliates and Partnerships.

• Preferred: Familiarity with audience management, campaign automation, attribution, or incrementality measurement.

• Preferred: Experience in connecting systems and workflows across various marketing channels.

• Preferred: Knowledge of applying AI or machine learning to workflows or business decisions.

• Preferred: Experience in balancing speed, compliance, and scalability within the financial services sector or another regulated industry.

• The team operates across East/West coast time zones.

• For roles based in Canada, applicants must not reside in Quebec.

🏝️ Benefits

• Competitive salary, inclusive of base pay, bonus opportunities, and annual equity grants that vest quarterly.

• Retirement plans through a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually.

• Employee Stock Purchase Plan (ESPP) offering discounted stock purchase options for eligible employees (US only).

• Comprehensive health coverage, including medical, dental, vision, and wellness resources for US employees.

• Supplemental health coverage available for Canada.

• Contributions to Health Savings Accounts for eligible US plans.

• Life insurance and disability coverage provided.

• Paid time off, sick leave, and company holidays included.

• Paid family and parental leave benefits.

• Family-oriented fertility, parenthood, and caregiving benefits offered.

• Employee Assistance Program providing mental health support and life-centered resources.

• Financial planning tools and concierge service (US only).

• Annual wellness allowance available.

• Annual productivity allowance for relevant tools and resources.

• Opportunities for team events, all-company updates, and participation in employee resource groups.

• Onsite perks such as catered lunches and stocked micro-kitchens at office locations.