Director, Product Marketing

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Lead the strategy and implementation of product marketing initiatives for Loopio’s key projects.

• Take ownership of the narrative surrounding Loopio’s diverse, AI-driven product portfolio.

• Establish go-to-market strategies for significant product launches and strategic initiatives.

• Coordinate with Product, Sales, Customer Experience, and Marketing to unify launch narratives and plans.

• Collaborate with Product, Finance, and GTM teams on pricing structures, packaging, and value metrics.

• Define competitive positioning and conduct win/loss analyses.

• Transform market and customer insights into messaging, battlecards, and sales enablement tools.

• Provide guidance to senior leadership on long-term product and market strategies.

• Represent customer and market viewpoints during planning cycles.

• Mentor and support product marketers.

• Counsel product teams on prioritizing roadmaps and making build decisions.

• Advocate for Loopio in external engagements such as analyst briefings, customer discussions, and industry events.

• Report directly to the VP of Product Growth & Experience.

⛳️ Requirements

• Over 8 years of experience in product marketing within the B2B SaaS sector.

• Proven history of managing pricing and go-to-market strategies for a primary product line.

• Familiarity with AI-driven products and insights into buyer behavior and competitive dynamics.

• Experience in designing and launching pricing and packaging adjustments that significantly influenced revenue or adoption.

• Strong executive presence with the capability to sway senior stakeholders across various functions.

• Extensive experience in developing competitive positioning and messaging for sales and customer-facing teams.

• Strategic thinker with the ability to navigate the intricacies of launches and pricing modifications.

• Exceptional written and verbal communication abilities.

• Comfortable delivering presentations to executive leadership and customers.

• Experience in mentoring or informally leading product marketers or GTM professionals.

• Background in proposal, RFP, or sales enablement is advantageous.

• Must possess legal authorization to work in Canada without employer sponsorship.

🏝️ Benefits

• Eligibility for bonuses.

• Equity options.

• Professional development allowance.

• Comprehensive health and wellness benefits starting from day one.

• MacBook laptop provided.

• Monthly subsidy for phone and internet expenses.

• Work-from-home budget.

• Access to Claude account.

• Flexible co-working options in Toronto and Vancouver.

• Remote-first work environment with flexible arrangements.

• Company-wide townhalls, AMAs, and celebrations.

• Employee Resource Groups available.

• Ongoing feedback mechanisms and regular one-on-one meetings.

• Recognized as an award-winning workplace.

• Accommodation support during virtual interviews.