TikTok Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop TikTok, including TikTok Shop, into a lucrative growth channel for client initiatives.

• Guide clients from the initial launch on TikTok Shop to the scaling phase.

• Establish TikTok as a dedicated business division and create processes and standards.

• Oversee a team of content and paid media specialists, along with freelancers.

• Ensure the consistent creation of creator and advertising content with reliability.

• Maintain client communication as an equal collaborator.

• Build a creator pool and set up creator sourcing and briefing processes utilizing the Creator CRM.

• Transform emerging trends into content and advertising concepts.

• Own the TikTok strategy while gradually expanding the team.

⛳️ Requirements

• Proven experience in e-commerce, influencer marketing, or social media marketing, preferably within an agency or client projects.

• Practical experience in approaching and negotiating with creators, covering terms, fees, and product shipments.

• Proficient in crafting hooks, scripts, and briefs that drive conversions.

• Initial experience in leadership or coordination roles.

• Competence in assessing performance campaigns through data, utilizing ROAS, CPA, and creative testing.

• Direct experience with client communication.

• Familiarity with CRM, project management, and AI tools.

• Proficient in German and competent in English.

🏝️ Benefits

• 30 days of paid vacation.

• Team events and workations held twice a year at various locations.

• Weekly team recaps and coffee chats.

• Company pension plan.

• JobRad bicycle leasing.

• Company fitness membership via Wellpass.

• €50 monthly tax-free benefit provided as a voucher of your choice.

• Choose your laptop and high-quality home office equipment.

• Professional development budget, plus access to internal and external resources and mentors.

• Complete access to the internal AI stack.

• 100% remote work.