Territory Field Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Assist in the activation of national programs and develop local initiatives that bring Campari brands to life in alignment with the Commercial Plan.

• Collaborate with the Region Field Marketing Manager and State team to create field marketing strategies that support sales objectives and enhance market opportunities.

• Oversee and coordinate programs and events that promote profitable growth across the designated Texas territory.

• Work together with Marketing, Customer and Channel Marketing, Field Sales, Distributor Merchandising, and Agency teams.

• Contribute to cohesive communication in support of the One Commercial Plan.

• Foster partnerships with Field Sales, Brand Marketing, and Customer and Channel Marketing.

• Direct planning and execution efforts with distributor merchandising teams.

• Organize commercial calendars and execution specifics for in-market trade initiatives.

• Manage communication with Field Sales to ensure resource alignment and accountability.

• Establish processes for program reviews and provide feedback on performance.

• Convert the Commercial Plan into field-ready initiatives and track execution against KPIs.

• Create risk mitigation strategies and plans to accelerate opportunities.

• Conduct regular market visits and offer recommendations based on market trends.

• Coordinate with Agency Program Managers to collect KPIs.

• Report activation outcomes accurately and timely while promoting ROI and continuous improvement.

• Oversee the Point-of-Sale process, which includes quantity forecasting, budgeting, sell-in, delivery, and merchandising.

• Coordinate key program planning and activation efforts with State, Channel, District, and Local teams.

• Provide distributor teams with necessary information to execute portfolio strategies and achieve depletion and account growth targets.

• Manage activation budgets in accordance with the commercial plan.

• Track activities, correlate them with sales, and oversee ROI.

• Maintain regular communication via phone, email, and in-person meetings with stakeholders.

⛳️ Requirements

• A minimum of 5 years of relevant field sales experience.

• At least 2 years of experience in detailed program design and activation within designated markets.

• Bachelor’s degree in business or a related discipline.

• Willingness to travel up to 50% of the time within the territory.

• Capability to read and analyze data from various sources and formats.

• Proficient in developing and delivering effective programming presentations.

• Ability to support the physical activation of programs and events as necessary.

• Proven track record in executing in-market activation plans.

• Comprehensive knowledge of trade activation requirements.

• Strong understanding of the US 3 Tier system and experience in influencing outcomes in this framework.

• Excellent planning and analytical abilities supported by financial and business acumen.

• Proficiency in Word, Excel, PowerPoint, Outlook, and Teams.

• Experience with budget tracking and program reporting tools.

• Strong written and verbal communication skills.

• Exceptional project management capabilities.

• Ability to manage multiple projects across diverse resources.

• Strong leadership, conceptual, and creative skills.

• Self-directed with the ability to thrive in a dynamic, fast-paced environment.

🏝️ Benefits

• Comprehensive employee benefits package.

• Eligibility for a discretionary bonus.

• Equal employment opportunities.

• Fair pay certification and a commitment to pay equity.