Temporary Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the paid acquisition strategy encompassing Paid Search, Paid Social, Affiliate, Display, and other pertinent or emerging channels.

• Convert company, marketing, and commercial priorities into targeted acquisition strategies and channel plans.

• Make decisions on investment, optimization, testing, and channel allocation based on business performance and customer opportunities.

• Represent Growth Marketing in discussions with cross-functional teams and leadership.

• Oversee metrics such as CAC, ROAS, traffic, new customer growth, and other key performance indicators for Growth Marketing.

• Assess customer quality, LTV, payback, and broader business economics.

• Manage and optimize the paid media budget pacing and forecasting.

• Supervise the planning, launch, management, and optimization of paid acquisition campaigns.

• Ensure product feed health, pixel tracking, measurement, and execution dependencies are monitored effectively.

• Maintain and prioritize the Growth Marketing testing roadmap, translating insights into actionable recommendations.

• Collaborate with Brand, Creative, Analytics, Ecommerce, CRM/Lifecycle, Merchandising, Finance, Technology, and other teams.

• Lead relationships with agencies and vendors, ensuring performance accountability is upheld.

• Maintain reporting schedules, synthesize performance data, and deliver updates and recommendations suitable for executive review.

• Provide senior functional leadership, daily decision-making, team guidance, continuity, documentation, and transition support.

• Lead, mentor, and develop the growth marketing team.

• Foster a culture of innovation, accountability, and customer-centricity.

⛳️ Requirements

• 8+ years of progressive experience in Growth or Performance Marketing, ideally in ecommerce, retail, consumer goods, apparel, or a digitally focused brand.

• Proven track record operating at a Director or similar senior functional leadership level.

• Extensive expertise in Paid Social, Paid Search, Affiliate, Display, and related acquisition channels.

• Demonstrated experience managing substantial paid media budgets and making informed portfolio investment decisions.

• Strong understanding of CAC, ROAS, LTV, payback, attribution, incrementality, and customer economics.

• Experience in developing and leading advanced testing and optimization initiatives.

• Strong creative judgment and customer insight, complemented by quantitative performance knowledge.

• Proven ability in managing agencies and external partners.

• Excellent cross-functional leadership and executive communication abilities.

• Capability to work effectively in a fast-paced environment with minimal oversight and shifting priorities.

• Experience in interim, consulting, or senior operating roles is highly preferred.

• Candidates must not reside in Washington or other states where the company is currently unable to employ individuals.

🏝️ Benefits

• Annualized compensation prorated for the 5–6 month engagement.