Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the prospect journey from initial lead capture to completed enrollment by mapping lead stages, triggers, timing, and handoffs.

• Develop and enhance direct-to-client nurturing journeys for pre-appointment, post-visit, incomplete enrollment, and lapsed prospects.

• Organize segments of journeys based on appointment details, clinic, species, breed, age, and behavior.

• Grow and maintain in-clinic resources such as flyers, posters, and exam-room materials with QR attribution.

• Produce consumer tools like pet health guides categorized by species, breed, and age.

• Design tailored assets and journeys for corporate partners.

• Monitor funnel performance and experiment with messaging, timing, and channels to enhance plan sales and conversions.

• Collaborate closely with Clinic Success and Marketing teams.

• Craft copy and wireframe emails and marketing materials.

⛳️ Requirements

• Over 4 years of experience in growth, conversion, acquisition, or lifecycle marketing.

• Proven experience managing a prospect journey from lead capture to completed purchase or enrollment, preferably in a B2B2C or partner-led consumer channel.

• Practical experience in creating marketing automation workflows triggered by prospect actions, including segmentation, personalization, A/B testing, and funnel reporting.

• Strong copywriting skills, with a portfolio demonstrating customer-facing emails, campaigns, or landing pages that translate product benefits into clear, conversion-oriented messaging.

• Capability to wireframe, or ideally create, your own emails, landing pages, and marketing materials.

• Experience linking offline interactions to online conversions (e.g., QR codes or promo codes) and a proven history of progressing work from initial concept to launch.

• Background in the pet, veterinary, or healthcare sectors.

• Experience in developing referral, loyalty, member perks, or community programs.

• Ability to convert customer experience feedback and cancellation reasons into educational and engagement campaigns.

• Familiarity with platforms such as Marketo, Customer.io, or similar (including SMS or in-app messaging), design tools like Canva or Figma, and AI tools for ideation and execution.

• Must reside in the United States.

• Must be willing to travel quarterly and live close to an airport.

🏝️ Benefits

• Join a rapidly growing, venture capital-backed technology company dedicated to enhancing access to veterinary care.

• Opportunity to make a significant impact from Day 1, where your voice and opinions are valued.

• Unlimited potential for career advancement, learning, and skillset expansion.

• Enjoy a collaborative, flexible, and friendly work culture.

• Comprehensive medical, dental, and vision benefits from Day 1.

• Flexible time off plus 11 Snout calendar holidays.

• Paid parental leave.