Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the sales pipeline across the Central and West regions of Solo.io.

• Collaborate with regional Sales teams to identify target accounts and audiences, and develop programs that generate pipeline.

• Create regional strategies aligned with pipeline objectives, key accounts, and territory gaps.

• Integrate with regional sales teams, participate in strategic planning, and provide regular program updates.

• Utilize account and pipeline data, AI-driven research, and automation to prioritize investment opportunities.

• Assist in designing AI-enhanced workflows for account research, program implementation, and reporting.

• Coordinate with Account Executives on priority accounts and engage key personas through tailored content, landing pages, retargeting, direct mail, gifting, and outreach efforts.

• Execute account-based marketing initiatives, including converting open-source users into enterprise customers.

• Monitor account engagement and facilitate Sales follow-ups to foster conversations and generate pipeline.

• Organize and manage executive dinners, advisory boards, customer events, workshops, meetups, community days, and sponsored conferences.

• Choose events based on audience compatibility, account coverage, and potential pipeline impact.

• Oversee event logistics, including vendors, promotional items, speakers, onsite experiences, and follow-up activities.

• Support major events like KubeCon with targeted account strategies, side events, and social gatherings.

• Expand company launches, webinars, and content initiatives to Central and West audiences through paid, social, and digital channels.

• Collaborate with Product Marketing on messaging related to products, competition, and market positioning.

• Transform successful regional initiatives into replicable strategies for other territories.

• Report on account engagement metrics, pipeline creation and influence, and opportunity progression.

• Maintain transparency regarding the regional calendar, budget, and outcomes for Sales and Marketing leadership.

⛳️ Requirements

• 4–7+ years of experience in B2B growth, demand generation, field marketing, or Account-Based Marketing (ABM), preferably within enterprise technology or SaaS environments.

• Proven history of developing territory-specific or account-specific programs in collaboration with Account Executives and Sales leaders.

• Practical experience managing events from start to finish, including executive dinners, workshops, conferences, and community meetups.

• Experience with ABM focusing on named or strategic accounts.

• Familiarity with AI technology and a genuine interest in its application.

• Direct experience utilizing Solo's internal AI platform and marketing automation tools.

• Demonstrated ability to oversee multiple programs, vendors, budgets, and timelines with meticulous attention to detail.

• Success metrics based on pipeline growth and revenue rather than superficial metrics.

• Strong communication skills and confidence in engaging with senior stakeholders in a dynamic environment.

• Experience with audiences in developer, open-source, cloud-native, Kubernetes, networking, security, or AI sectors is advantageous.

• Authorization to work in the United States now and in the future is required.

• Solo does not offer visa sponsorship.

🏝️ Benefits

• Fast-paced work environment.

• Collaborative opportunities with customers, partners, and open-source communities.

• Practical education and engagement in architectural best practices.

• Equal Opportunity Employer.